Tag: web design

13 Tips to Leverage Local SEO to Promote Your Business

Local SEO is one of the most powerful marketing mediums for local business. However, many business owners and marketing professional are unsure where to begin with implementing SEO.

These local SEO tips will work for just about any business that want to boost its visibility with local search results. These are the listings for which Google lists three local businesses and a map above the organic search results (commonly known as the the Google 3-pack in the SEO community).3 pack google local seo

Depending on how your website is set up, and your business, you might not be able to implement all of these tips, but implementing just 70 percent of them is enough for most local businesses to rank high in local search results. Let’s jump right in.

1. Create and verify your Google+ Local page

Once you create your Google+ Local page, you need to verify your address (by entering your area pin code), email address (by clicking on email link sent to you), and website (by linking Google+ local page with your site).

2. Have a mailing address in city or town that you are targeting

Without an address, it would be difficult for you to rank in local search results for that particular location. However, you can still rank for normal search results for your localized keywords that are normally displayed right below local business listings.

3. Decide the website page you want to list on your Google+ local page

Assess whether your newly created page, your homepage, or another page on your site (about us, contact, services, etc), is most relevant, in terms on on-site optimization (header tag, title tag, content, etc), to effectively list on your Google+ Local page.

4. Fully complete your Google+ Local page

Write a short (80-100 words) description of your business to populate your Google+ page. It should also include your keywords and services. Provide opening hours, contact details and upload at least one video and five photos.

5. Choose suitable categories on your Google+ Local page

You need to choose proper categories that accurately describe your business for long term SEO success. You also need to ensure your category choices state all about your business (e.g. cosmetic dentist, electrician, dental clinic, etc), rather than products you sell or services you provide.

6. Be consistent with your company name, address and phone number

Make sure that your business name, address and phone numbers are listed on Google+ Local page and they exactly match with the name, address and phone numbers listed on a specific page of your website. You also need to list your local phone number (with its area code and city you are planning to target, on specific page of your website and your Google+ page.)

7. Make it super easy for people to find and/or contact you

You should put your website phone number, address and email address in a prominent position on each page of your site. Also add a contact form to your website’s footer or sidebar to ensure proper local SEO.

8. Include your keyword and location on your website landing page

Include primary keyword and location that you want to rank for in your header tag, title, and written content on the specific page of your site listed on Google+ Local page.

9. Add a map of your location to your website

You can search for your business address on Google Maps. Now click on “link” button to get an embedded code for the map, and include that particular code on your website page that is listed on your Google+ Local page.

10. Create a separate website page for each location that you wish to target

If your business operates from multiple locations, you need to create one page on your site for each of them, and optimize (header tag, title tag, written content, etc) each of those pages specifically for just one location.

11. Optimize your website for multiple devices

You should optimize your website for various mobile devices such as laptops, desktops, tablets, and smartphones. Having a responsive web design that renders on all devices will impact your business’ web presence on Google mobile search. For information on mobile web design, click here.

12. Create separate page for each of your products or services

Create one page that effectively summarizes all your services or products and have a link to other pages that cover details of those products. Also write unique content for your website.

13. List your business on directories and third-party websites

List your business name, address, and phone number on authoritative and trustworthy websites. Ensure same phone number and address is listed each time. This will definitely boost your local SEO efforts.

The Prairie Technology Alliance: A Model of Local Business Collaboration

For companies located in the central Illinois and Peoria area, what better way to receive the digital and technology services a business needs than through a dedicated local alliance that offers a high level of specialization and collaboration? prairie tech alliance

The Prairie Technology Alliance provides businesses throughout central Illinois with a wide range of technology/IT services spanning from custom web development to business printers and phone systems. This is just the tip of the iceberg in terms of what the alliance has to offer. Below we go into greater detail about the Prairie Technology Alliance and what makes it a primary model of local business collaboration.

Services & Solutions

The Prairie Technology Alliance brings together some of the industry leaders of not only central Illinois, but reputable companies with national recognition. Some of the technology and IT based services which you can expect include:

If it relates to your company’s IT or technology needs, there is a professional that can help with services, parts, or assisting your company in making the necessary changes within the company’s infrastructure. Whether you have a dedicated IT team or need one to do the work for your company externally, the Prairie Technology Alliance is going to be able to assist your company with these areas, as well as on several other fronts.

Members of The Alliance

Collaboration in Business Peoria ILThere are several core members of the Prairie Association Technology Alliance which are going to provide these technology based services, as well as IT service assistance which your company needs. Who are some of the key, core members of the alliance? Some companies which are working closely with the organization include:

Whether you simply need replacement toner for printers, replacement ink cartridges, or need to have professional technology and IT support within your organizations, or require paper shredding services, these are a few of the members who are going to be able to assist your IL base business on these fronts.

Big Help for Small Businesses

Whether you operate a small technology based company, or run a multi-million dollar a year infrastructure, technology support, IT support, and basic technology function assistance is essential for your business success.

With Prairie Technology Alliance you are going to receive the assistance you need as a business owner, and you are fully supported by a large team of professionals which will be providing such services as needed by your organization. business strategy

Due to the fact that every business has different needs, hiring the right third party company to assist with technology and IT assistance services is one thing every business owner may want to consider doing at some point in time or another. With this said, no two businesses are alike; so, the type of assistance required for each company is going to differ.

With Prairie Technology Alliance not only do you receive professional support, it is offered for businesses throughout the state of IL, and depending on services offered, and amount of assistance needed, your fee to be a member of the organization will vary. You can also follow the Prairie Tech Alliance on Facebook to stay current on what’s happening.

Going From Local Peoria Web Design to Full-Service Internet Marketing

OIC GroupOIC (Online Innovative Creations) Group, Inc. is undoubtedly one of the most popular and trusted web design and SEO companies in Peoria, Illinois. Since 2002, the Peoria-based website design company has been offering full-service web design and SEO services to small and medium size businesses. Now, the company has grown to offer complete Internet marketing solutions to business throughout the globe.

Reviews about this particular Peoria web design company have been positive and encouraging as well. OIC offers a wide range of web development and SEO solutions to suit the varying requirements of different customers. Some of the services OIC delivers include: web design and development; mobile, organic, and technical SEO; content management systems; custom web application development; email marketing; website hosting; pay per click (PPC) advertising; social media marketing; link building, and many more.

CMS-Integrated, SEO-Friendly, Fully-Functional Websites

At OIC, they develop fully-functional and easy to manage websites with their own search friendly CMS. The Peoria-based website design firm also offers a wide variety of support services to safeguard the interests of the clients in the best possible manner. This Peoria web design company also focuses on developing top quality ecommerce marketing and website development, and the highly talented and experienced designers are deeply committed to make a website highly dynamic, truly functional and extremely appealing as well. OIC Web Design Peoria

Internet marketing manage of OIC Group, Tyler Tafelsky, shares some of the input that the company has received:

“Over the last year, we have gotten a lot of great feedback from our clients. Additionally, we taken on a lot more business outside the scope of web design in Peoria. We’re now offering programs ranging from full-service ecommerce marketing to specialized SEO and link building.”

Tafelsky, who has been with the business for over 3 years, has helped the company grown into what it is today. He also noted how excited he is about the company’s future growth in offering more specialized SEO and Internet marketing solutions.

It will be unfair not to mention about the cost-effectiveness associated with OIC’s Peoria web design services and the feedback of the existing clients clearly reassert this opinion without a shadow of doubt as well. Many local business have realized a high degree of success because of OIC Group’s SEO web design packages. With new inbound traffic and well-converting website, these local business have a lot of appreciation and respect for the company.

Offering Free SEO Web Design Audits

SEO Web Design AuditMany business and other organizations have been seeking the help of OIC Group to conduct standard SEO web design audit and during the website optimization audit, the highly skilled professionals of OIC assess the technical performance and fluidity of the site in a detailed manner. The audit provides an in depth review of the website and organic strategy in the core areas that leading search engines pay attention to and this process also consists of detailed analysis of keyword usage, content usage and link profile as well. To apply for an audit from the Peoria web design company, visit www.OICGroup.net

The SEO website audits conducted by OIC reveals the most relevant keywords, a list of technical SEO recommendations, well thought out strategy on improving the content for targeted keywords, valuable insights on how to rank for competitive search queries, accurate metrics that count real people (not cookies), detailed information about competitors’ strategies and many more. In a nutshell, it can be said without an iota of doubt that OIC offers everything that a business organization needs for reaching on top of search engines; starting from web design to site audit and highly advanced social media marketing solutions as well.