Tag: shipping

10 Ways to Optimize Your E-commerce Site from All Angles

As the decade slowly elapse, revolution in the e-commerce world has in no doubt risen to heights. According to a reputable statistics research body, 72% of most adults buy products online.e-commerce optimization
So if you own an e-commerce site, below are are 10 effective tips to enable you survive and thrive in a competitive digital marketplace.

1. Minimize delivery charges

Sometimes the deals may be quite unreasonable but when it comes to the shipping charges, the deal becomes somewhat disheartening. If you are an e-commerce site owner, you may be relying on those shipping charges to add up on your marginal sales but do not forget it could also be a very sure way of repulsing your customers.

Free unconditional shipping is one of the most crucial elements in deciding on making a purchase through a website. If it proves to be a hustle in providing free shipment, you may instead opt for trying to cut out on the charges and offering the least possible charges in an effort to increase on the profits.

2. Define your USP and make it known

The first step for your business is to get familiar with your niche, demographic and the Unique Selling Point (USP). The sole purpose of an USP is to not only align and describe your particular product, but also to help you target a particular audience of your choice; hence attracting more buyers and consequently increasing on your sales. When determining a USP there are two questions you need to ask yourself, what makes you different from your close competitors? And why would a customer go for your shop and not that of your competitors?

If you can comfortably answer the above, then the answers serve to be your USP. When determining all this it is wise to keep in mind the needs of your customer; therefore, let them know about your USP early enough.

3. Give reassurance and transparency

Rules and regulations governing e-commerce stores always ensure that any online business gives accurate information of their products and gives correct business information. However, this does not guarantee unwarranted trust from a client therefore; include content which has answers to queries.

For example, queries over deliveries, returns and perhaps cancellations. The purpose of this is to ensure that you present yourself as an honest, open and very upfront e-commerce business. Create a forum of the Frequently Asked Questions (FAQs) where a buyer may navigate quickly before landing into any decisions.

4. Opt for secure and safe payment options

Any e-commerce site should have secure and safe payment options achieved by either PayPal, credit cards, bank details or the rest of the payment options. Customers will always have that tendency of making purchases only after they are sure they have trusted and secure options of payments.

On your webpage, display clearly the payment options that you use to give your customers reassurance and also it would be advisable to provide a wide range of payment options to accommodate everyone.

5. Reduce extra steps/clicks

This means that for some customers they may find it tedious going through on those extra stages just to get what they want. Online purchases generally are to help visitors access on the commodities they require through minimal clicks. The only way out would be to provide either “guest” options or any other express options that will capture the attention of your customers. A good audit of your e-commerce site will help to ensure this is aligned.

6. Be consistent on carts that were abandoned

This occurs when customers bail out and refuse to get committed to the sales even though they had already placed orders on the carts. Following up on such carts helps get a hold of the sales as the customer on the other hand is still intending to buy.

Create that follow-up email; customize it so that it contains specific highlighted offers and products or services so as to encourage your customers to retake on the purchases they had abandoned earlier.

Alternatively, you may opt in providing the shortest link that takes you directly to what had been abandoned earlier. This enables the customers to only click and they are directed back into where they had earlier left off at.

7. Provide a live chat option

Lacking personal interaction with your customers makes your business come across as somewhat impersonal. And this may repulse your customers therefore; provide a prompt contact where you can be reached.

You can achieve this by providing your telephone and email address through which all customer queries can be asked and answered through. You should also work to show your customer that you are pleased when they called you and always be courteous.

8. Be photogenic with your products

Use exemplary photos that should try and curb the cons of the customer not being able to touch your product. Photos also provide the best impressions and decorations that can be zoomed to give that clear picture. This gives the customer that feeling of realism and makes them scrutinize the minute details hence they may opt to buy your product.

9. Encourage reviews from your customers

These reviews have benefits like for instance through e-commerce Search Engine Optimization (SEO) and still they create unique quality content that helps you display your quality content. Provide site link extensions that where your customers can provide their reviews.

10. Learn to give an estimated time of delivery and return time

This gives the customer a felling of assurance and trust that the product will soon arrive. Delayed deliveries may tend to repulse your customers making them opt for your competitors. Give your customers confidence by providing information on your standard delivery times. Furthermore, reinforce your message by providing estimated delivery times.

In conclusion, it would not only be a wonderful idea but also a wise idea to follow the above strategies to improve on your e-commerce site so as to yield the very best end products.

The Evolving Role of Third Party Logistics Companies

Logistics Companies Evolved
Third party logistics companies,
commonly known as 3PLs, have grown popular in the last few years. More and more companies are seeing the importance of hiring 3PLs in improving their bottom line. By having trucking, warehousing and shipping tasks taken care of by a third party service, businesses are able to focus more on their main competence.

The Launch in Logistics Carriers

3PLs started in the 1980s. Then, warehousing, shipping, trucking and IT services were offered separately. In the 1980s, the trucking industry was deregulated through reductions in entry and price controls and collective vendor price setting.

This saw an increase in the number of tracking carriers from about 20,000 to about 1.2 million today. This created a fragmented market that has enabled third party logistics companies to offer value-added services in a multifaceted setting.

Integrated Global Logistics

Global logistics gained root in the 1990s. Most companies were moving their production overseas as they rapidly developed global markets. The developments were facilitated by the economic developments in the east. Third-party logistics companies were thus adapted to offering integrated services locally and internationally. Today, third party logistics providers have been accustomed to managing intricate global supply chains.

Technological AdvancementDepositphotos_25156339_m-2015

For the last fifteen years, some of the greatest technological advancements have taken place. The internet, for instance, has opened more doors for 3PLs and enabled them to bring their services closer to the people.

With technological advancements, third party logistics companies have been able to offer fast and solid solutions and connect different aspects of a business such as inventory, transportation and logistics among others. The efficiency brought by technology in the logistics industry continue to expand as the logistics companies continue to adapt to the forever changing demands in the global marketplace.

Role of Third Party Logistics Companies Today

Nowadays, more than 86 percent Fortune 500 companies in the US use 3PLs to handle logistics and supply chain functions. A logistics company of great repute is able to leverage partnerships throughout the world and access needed infrastructure to deliver premium rate services.

The litmus of a great logistics company is in its ability to offer supply chain solutions to businesses of all sizes. The realization that 3PLs help businesses focus more on their core competencies has made many emerging and established businesses seek their services. To this end, the number of third party logistics companies is growing by day.

There are a number of supply chain challenges that businesses are facing today. First off, a company may only need vehicles and a warehouse for short term peak demands. 3PLs offer flexibility to businesses by handling warehousing and transportation.

Most businesses lack the expertise required to handle a global supply chain. In place of training a whole team to take care of your supply chain, you can just hire a 3PL to offer the services just when you need them. Lastly, third party logistics companies have the technology needed to carry out every task in a supply chain. You do not have to spend a fortune buying equipment.

The beauty about 3PLs today is that they handle comprehensively all your supply chain activities, they offer domestic as well as international services and they serve small as well as Fortune 500 companies.

On Board Truck Scales: Minimize Weighing Equipment & Optimize Efficiency

On board truck scales are revolutionary means to weigh truck loads. But what separates these on board scales from other more conventional truck scales is there ability to weigh loads directly from the truck – no external scale required.

This is lead to an increased demand for on board truck scales, and in many different markets and industries. From mining to logistics, the need for on-board truck scales has lead to advancements and optimized efficiency in more ways than one.

On Board Truck Scales

What are you trying to weigh in your truck? Are you trying to transport fine goods to a retail location or gather items for mining and transport it to a particular spot? You can easily find all sorts of options with on board truck scales for your vehicle. You might find that these unique on board scales are more efficient than what you’d get elsewhere.

How Do On Board Truck Scales Function?

The functionality features of on board truck scales make them ideal for a variety of weighing needs whether it’s for general trucking mining transportation or waste removal. These units work well by linking to an ignition switch so it will be active when the truck starts up. This is then linked to many load sensors scattered around the body of the truck. These are arranged and then calibrated to ensure that an accurate readout can come about when items are loaded. On Board Truck Scale Read Out

The scale will read the weight contents of the bed in read time. In particular, it will analyze the pressure that comes onto the load cells based on what is being added. This can work for thousands of pounds of weight.

In addition, an on board truck scale may come with a buzzer or other alert. This can go off when it gets close to a pre-set weight limit that the user can program into the unit. You can see some of the various applications of on board truck scales by visiting Walz On board a division of Walz Scale that’s dedicated specifically to on board truck scales for various needs.

Easy to Handle and Operate

This is very easy to handle when compared to what you’d use elsewhere. This unit works with simple cells that are easy to install and maintain. In addition, this does not require any extremely heavy or bulky large truck scale systems. These larger systems tend to be rather hard to move around. A much smaller system will be easier for anyone to work with as required.

One of most highly sought supplements to these on board truck scales is load scanners. Designed to scan and generate a 3D image of a truck load’s volume and contents, you load scanners are highly effective in helping with the payload management process. You can learn more about these volume load scanner systems by visiting LoadScanner.com.

Highly Cost Effective Scale Systems Load Scanner

The fact that these on board scales require fewer bulky and large parts makes them ideal to have in any situation. It can cost a few hundred dollars or even a thousand dollars to get such a scale system ready for use. This is very different from much larger exterior scales that can cost three thousand dollars or more in value. The ability to get a great scale to work for your needs will make for a solution that you know will not be all that hard for you to benefit from.

In addition, the on board option is very effective as you will have a very easy time adjusting and calibrating it in accordance with the specific requirements you might have. This will provide you with a much easier to manage system than what you might expect to find elsewhere. You don’t have to worry about an outside scale being inaccurate or improperly calibrated when you use this option.

If you really have a need for something that you can use when measuring the weights on your truck then you need to take a careful look at on board truck scales at WalzScale.com. These are easy to use and are much more affordable than other traditional scales. You’ll especially be happy about getting results in real time while your truck is being loaded or is in motion.