Tag: seo

Top 3 Local SEO Tools for Success in 2017

The increasing importance of local SEO for small-to-medium sized businesses cannot be overlooked. Even for small businesses in moderately competitive geographic markets, certain factors citations, backlinks, on-page SEO, competitive analysis and rank tracking all need to be incorporated into a local SEO campaign.

For instance, one important component like citation building and auditing is vital to ensure consistency and eliminate any redundancy or duplication. In today’s competitive landscape with the local 3-pack now the most coveted advertising space for SMBs, success with local SEO hinges on properly optimized citations surrounding your business. But that is just one example.

local seo results

The local 3-pack is the most valuable form of marketing and advertising for certain businesses that operate on the local level.

Local search rivalry is also fierce and surface-level research to determine your competition before entering your niche or market is not enough. In-depth competitive analysis allows you to pull comprehensive competitor data, which lend insights and opportunities. Certain tool can determine your competitors’ rankings for specific keywords, which can provide new keyword opportunities.

Further, with competitive analysis and link auditing tools, you can pinpoint new opportunities to generate backlinks dovetailing on some of your competitors backlink profiles. Combined with rank tracking, you can better monitor and receive critical alerts on your business’s local ranking.

Our Top 3 Local SEO Tools

To effectively address these vital components to local SEO, we’ve compiled a list of our favorite tools to get the job done. Each of these local SEO tools has its own unique features and functionality. It is therefore important to match the features to what weaknesses you have in your local SEO efforts.

I can personally attest to using these tools and finding them immensely valuable. As SEO specialist for a search-first Internet marketing company in Atlanta where local SEO is major aspect of our company.

BrightLocal

As one of the most effective citation services for SMBs and local SEO agencies alike, BrightLocal is used by over 1,000 SEO-related agencies. The staff members handle over 60,000 monthly citation submissions. What’s unique about BrightLocal is that they do both manual citation building, as well as direct-to-site submissions and automated distribution using data aggregators.

bright local seo tools

The CitationBurst tool makes building and correcting citations a breeze.

Here, as a user, you will enjoy flexibility. Users also pick which sites to be updated for them. The manual submission service is available in countries such as US, UK, Canada, and Australia among others.

BrightLocal charges about $2-$3 and $55 annually per listing for manual and aggregator submissions, respectively. The latter comes with free one-year updates. In addition, you select both the number of sites as well as the sites themselves. The guarantee is that 7 in 10 submissions will go live within a month of submission.

For more information about BrightLocal, visit BrightLocal.com.

Moz Local

This local SEO platform-meets-service focuses on using Aggregators to distribute data. With this you can update and/or submit your listing details directly to the main 4 aggregators, including 5 directories.

Run your listing audit using this service and determine your listing’s locations as well as the completeness of  citation data. Your listing CSV data can be uploaded and submitted to this service’s network for a fee of $84 a year.

moz local seo tool

Audit listings and citations with ease using one of many tools provided by Moz Local.

Moz Local is Google My Business-compatible, allowing you to pull your data from within and push your data updates as well. Moz Local also submits to the four main aggregators and presents an excellent audit tool for viewing duplicates and existing listing completeness.

Update and re-verify your listings at any given time. However, aggregator distribution might experience delays, causing listings to go live a little slower. The white-label reporting option is also lacking.

For more information about Moz Local, visit Moz.com.

Raven Tools

With automated marketing reports, Raven Tools saves on time. Is also allows you to create comprehensive SEO and PPC marketing reports fast and schedule them for quarterly, monthly, or weekly submission.

Raven Tools also allows you access to several data sources, including Google Analytics, Bing Ads, Google AdWords, Search Analytics, Facebook, Twitter, and more.

raven tools seo local

Pinpoint both on-page and off-page SEO opportunities with Raven Tools’ easy-to-use dashboard.

Perhaps the most dangerous SEO tool in the Raven Tool suite, is the Site Auditor. This can automatically crawl your site or any other domain and gather key data on technical and on-page SEO elements (i.e. length of or missing titles and meta data.) Moreover, it also supports Google’s latest requirements, including mobile UX and page speed.

For more information about Raven Tools, visit RavenTools.com.

Do you have any awesome local SEO tools for 2017 that you prefer? Let us know in the comments section below.

This articles was contributed by Tyler Tafelsky of Captivate Search Marketing, a SEO and Internet marketing agency based in Atlanta, Georgia. Learn more about local SEO and Google Maps marketing or get more information about the Atlanta SEO and Internet marketing company I work for below at:

Captivate Search Marketing
1800 Peachtree St NW #205
Atlanta, GA 30309
CaptivateSEO.com

13 Tips to Leverage Local SEO to Promote Your Business

Local SEO is one of the most powerful marketing mediums for local business. However, many business owners and marketing professional are unsure where to begin with implementing SEO.

These local SEO tips will work for just about any business that want to boost its visibility with local search results. These are the listings for which Google lists three local businesses and a map above the organic search results (commonly known as the the Google 3-pack in the SEO community).3 pack google local seo

Depending on how your website is set up, and your business, you might not be able to implement all of these tips, but implementing just 70 percent of them is enough for most local businesses to rank high in local search results. Let’s jump right in.

1. Create and verify your Google+ Local page

Once you create your Google+ Local page, you need to verify your address (by entering your area pin code), email address (by clicking on email link sent to you), and website (by linking Google+ local page with your site).

2. Have a mailing address in city or town that you are targeting

Without an address, it would be difficult for you to rank in local search results for that particular location. However, you can still rank for normal search results for your localized keywords that are normally displayed right below local business listings.

3. Decide the website page you want to list on your Google+ local page

Assess whether your newly created page, your homepage, or another page on your site (about us, contact, services, etc), is most relevant, in terms on on-site optimization (header tag, title tag, content, etc), to effectively list on your Google+ Local page.

4. Fully complete your Google+ Local page

Write a short (80-100 words) description of your business to populate your Google+ page. It should also include your keywords and services. Provide opening hours, contact details and upload at least one video and five photos.

5. Choose suitable categories on your Google+ Local page

You need to choose proper categories that accurately describe your business for long term SEO success. You also need to ensure your category choices state all about your business (e.g. cosmetic dentist, electrician, dental clinic, etc), rather than products you sell or services you provide.

6. Be consistent with your company name, address and phone number

Make sure that your business name, address and phone numbers are listed on Google+ Local page and they exactly match with the name, address and phone numbers listed on a specific page of your website. You also need to list your local phone number (with its area code and city you are planning to target, on specific page of your website and your Google+ page.)

7. Make it super easy for people to find and/or contact you

You should put your website phone number, address and email address in a prominent position on each page of your site. Also add a contact form to your website’s footer or sidebar to ensure proper local SEO.

8. Include your keyword and location on your website landing page

Include primary keyword and location that you want to rank for in your header tag, title, and written content on the specific page of your site listed on Google+ Local page.

9. Add a map of your location to your website

You can search for your business address on Google Maps. Now click on “link” button to get an embedded code for the map, and include that particular code on your website page that is listed on your Google+ Local page.

10. Create a separate website page for each location that you wish to target

If your business operates from multiple locations, you need to create one page on your site for each of them, and optimize (header tag, title tag, written content, etc) each of those pages specifically for just one location.

11. Optimize your website for multiple devices

You should optimize your website for various mobile devices such as laptops, desktops, tablets, and smartphones. Having a responsive web design that renders on all devices will impact your business’ web presence on Google mobile search. For information on mobile web design, click here.

12. Create separate page for each of your products or services

Create one page that effectively summarizes all your services or products and have a link to other pages that cover details of those products. Also write unique content for your website.

13. List your business on directories and third-party websites

List your business name, address, and phone number on authoritative and trustworthy websites. Ensure same phone number and address is listed each time. This will definitely boost your local SEO efforts.

3 Essential Local SEO Tips for Plastic Surgeons

SEO strategies of yesteryears are rapidly careening to obsolescence as new and more effective strategies are defining current best practice. For plastic surgeons, there is fierce online competition in Google search as more and more surgeons realize the immense opportunities that lie with a solid SEO strategy.seo tips plastic surgeons

According to various studies, a little over 74% of patients confess that they found their plastic surgeon online. That, goes a long way to reassure anyone that SEO for plastic surgeons is hardly different from most small businesses.

If you have a local plastic surgery practice, target patients in your are will likely go online to scour for the best plastic surgeon they can find to meet their needs. While standard SEO strategies remain consistent, there are many new opportunities to grow an online brand, which can result in greater SEO performance for surgeons. Below are some of these SEO strategies that are proven effective for optimized surgeons.

Content Marketing

As a plastic surgeon you probably understand that before people commit to use your service, especially in any form of surgery, they need to have detailed information pertaining to your practice, your competence, and detailed treatment descriptions.

They may also need to watch a few informational videos before making the ultimate decision. That is because plastic surgery is essentially a very weighty decision. If your site is a reputable source of online information regarding plastic surgery treatment, prospective patients will trust you enough to book appointments with you.

If you do very informational blog posts, create amazing videos and tantalizing eBooks, you are on the right path towards sharing important information that will consequently promote your plastic surgery services. For instance, a study recently found out that simply sharing relevant photos in social media resulted in a 31% rise in requests for plastic surgery.

Review Generation

In other industries, clients will find you as a result of referrals. That is not the case with plastic surgery. Plastic surgery patients are most likely to find their surgeon more as a result of independent research rather than referrals. Therefore, with vast numbers of people scouring online for reviews of plastic surgeons, it is good for any plastic surgeon worth his salt to adeptly manage their online reputation by strategizing on the means of getting flattering reviews.

To bolster the importance of good reviews towards garnering clients, a research conducted by Pew Research Center found out that 30% of internet users refer to online reviews of healthcare providers and treatments.

Further, as per a Healthworks Collective Research, 26% of patients use consumer-generated reviews to make their decisions on whether to book an appointment or not. Thus, online reputation management for plastic surgeons is important as many patients will trust the online reviews and experiences of other people. A high volume of positive Google reviews can also translate to better SEO for plastic surgeons.

Social Media Marketing

There are numerous social media sites that exist and the list keeps growing each day. As the social media sites increase, so does the number of users. According to a fairly recent research, 72% of internet users are active on the social media. In short, social media channels are one of the quickest and easiest ways to cultivate a web presence.

As a result, it is important for any plastic surgeon to keep up with the current trends and take advantage of the large clientele base that is accessible through different social media channels. Social media marketing, especially in Facebook, Twitter etc. generates a steady income for your surgery practice, increase your practice’s visibility, create a brand awareness and thus help your marketing efforts offline and online.

How to Create Your Business’ Web Presence Optimization Strategy

Web presence optimization is the practice of optimizing and promoting a business’s online brand for better visibility, awareness, and recognition through many channels.

Having a strong web presence is essential to any kind of business since the many technological advancements witnessed today are propelling us further into a digital age. Businesses that have benefited from maximizing their online visibility understand well the benefits of web presence optimization. web presence optimization flybert

Web presence optimization plays an integral role in any business plan. Although it mainly involves website management, it’s a continual process meant to increase the prominence of a business as a whole.

Web presence optimization incorporates several online media: local listings, review sites, blogs, and social media channels such as Twitter and Facebook.

By investing in web presence optimization, businesses get to increase their convenience as well as their consumers’.

Defining the Pillars of Web Presence Optimization

There are various aspects of establishing a strong web presence, starting with website content development: textual, audio and video. These aspects should complement each other. That means good graphics should go hand in hand with well researched and expertly written content.

Search engine optimization (SEO) an essential part of content development. In SEO, much emphasis is put on strategic use of keywords in the headlines, titles and content, and even in the tags and properties of the images being used. Visual images, such as photos and videos, should have ALT tags and properties using one or two keywords for optimization purposes.

But that’s just the tip of the iceberg. Below are a few additional channels to a complete web presence optimization strategy. You can learn more by visiting WebPresenceGroup.net, particularly the website’s recent article on how to create a web presence optimization strategy for your company.

Social Media Marketing

In order to maximize your online presence, you should start building and optimizing your web presence. Social media influence has a huge impact on a business’s web presence in many ways. The greater the audience, the more the likelihood that you’re content will gain more exposure. A business with more exposure will build awareness and grow its brand. Besides, generating more likes and tweets improves a business’s SEO ranking.

Gathering data and feedback on products and services increases inbound quality traffic to web properties hence bringing value to a business. You can easily build your brand by investing in social media advertising.

PPC Advertising

PPC advertising is an excellent way of capturing quality search engine exposure for keywords that generate profitable web traffic. Businesses should create PPC advertising accounts and optimize them. PPC advertising offers a great supplement to organic SEO and maximizing search visibility.

Blogging

Although it is commonly overlooked, blogging can be used by website owners to establish their identity. The blog should be updated regularly so that readers can have something new to read every time they visit. The blog should be integrated into a website and should follow the design of the rest of the website. For a blog to serve its purpose, it must be interesting for visitors so that they can subscribe to the blog and follow posts. This will help to build a community around a business.

Newsletters

Newsletters are essential in building leads. In order to optimize your web presence, design a relevant newsletter and pin it on your website. There are countless tools available online to send mails to subscribers. It’s important that you get one that fits into your scheme of things and budget. Make use of the newsletter to send your customers news and information about new products and any other worthy information.

Other Forms of Content Marketing

Content marketing is a very effective channel to attract quality leads by creating and promoting exceptional and highly-relevant content. It is actually the voice of businesses’ web presence optimization strategy as it offers boundless possibilities to strengthen a business’s creativity and build greater brand awareness.

Overall, web presence optimization provides businesses with global presence. A business that successfully increases their web presence stands more chances of tapping into new regions and demographics leading to growth opportunity and maximization of interactive feedback.

How To Shop For An Ecommerce SEO Company

All ecommerce businesses that hope to attract more customers via Google search often must enlist the services of professional ecommerce SEO companies. Most proficient ecommerce SEO service providers employ the resources and experts who know exactly how to help your ecommerce site rank higher in Google’s organic search results.SEO Ecommerce Site Audit

However, the quality spectrum of ecommerce SEO’s is vast. It’s important to work with a company that is not only adept and effective, but trustworthy and honest. Below we delve into single primary pillar that will help shop for the right ecommerce SEO company to fit the bill.

The Benchmark: Ecommerce SEO Site Audit

A reputable ecommerce SEO company will conduct an SEO audit on your company’s website to establish the reasons why people don’t seem to find your website in search engine results. The main method used by people to find information online is by typing in searches on their favorite search engines which rank results according to websites that use most of the keywords they used. This means that a web marketer must be skilled in content creation so that they can easily place keywords in their content to help them rank top in search results.

An initial ecommerce SEO site audit from a reputable company is very helpful in figuring out specific keywords that target customers are likely to use in order to find your website. To do this, the ecommerce SEO company professional will study your business, your products and the impact you wish to make before creating content that will send this message across to possible clients.

Technical SEO Audit

The audit will also help in determining the technical issues that need correction to get your website ranked higher in search engine results. Such technicalities might include overstuffing of keywords and improper use of links that might often result in penalties by search engines. If your site has already been de-ranked, it can be very difficult to recover as you require a strong SEO campaign to get back on track. This is where SEO ecommerce companies come in to help with their superior content creation skills.

Initial ecommerce SEO audits are also instrumental in generation of top tier meta-data that goes a long way in helping clients find your business more easily. Search engine optimization keeps changing, a situation which most online marketers cannot keep up with. To avoid being left out, online businesses enlist the services of ecommerce SEO companies that can ensure that your website is suited to current trends to bring more visitors to your site. They also make sure that Google local and webmaster tools are appropriately set to encourage more people to enter your site.

Content Audit & Strategy Formation

Once an initial SEO audit has been done, the company goes on to create high quality content and updating it regularly to keep visitors coming back. Most webmasters work very hard to generate content only to abandon the site and leave their visitors stranded with questions. Visitors appreciate sites where feedback is easy to come by and will bolt away from those that fail to respond to their questions or comments.

To assert your online presence, SEO is mandatory but do not plunge in without conducting an audit to help you determine the best plan of action. This will save you from wasting time and money dealing with areas that do not require much attention. Hiring an ecommerce SEO audit company is the best thing you can do to boost the all-important rankings in search engine results.

To learn more about ecommerce SEO services and receive a free, no obligation SEO site audit, visit www.ClickCentricSEO.com, a professional and highly-acclaimed ecommerce SEO company.

3 Ways to View SEO & Internet Marketing Differently

For any business in today’s digital marketing age, having an prominent online presence is vital to grow and succeed. In essence, when your web presence thrives, so does your business.view web presence optimization seo differently

In the last decade, most businesses have become fixated on SEO and other basic forms of Internet marketing and online advertising. But now, many companies are starting to realize the important of a building more comprehensive strategies that focus on optimizing a web presence through many channels.

To help paint the picture of what a more all-inclusive web presence optimization strategy looks like, below we outline three ways to view SEO, and Internet marketing as whole, a little differently.

1. Content Marketing + Social Media Marketing

Social media marketing is very important in internet marketing because of the fact that it helps build customer loyalty, which in turn leads to the generation of more sales. Social media marketing allows customers of your business to easily engage through a platform that they already use which helps in the successful building of your business on the web.

channels for social web presence optimizationVarious social media platforms include: Facebook, Twitter, Instagram and LinkedIn to mention a few. Despite the fact that businesses are different and thus, they require different social media platforms, social media platforms such as Facebook and Twitter are common to nearly every business that exists. This is because they allow you to promote your business in every way that is, through news posts, videos and photos and also effectively interact with your clients as well as potential clients.

In addition to social media marketing, content marketing is very important because you have to come up with the best content that you will share on social media platforms which will strategically help to build your audience and establish a powerful brand. The more engaging and socially-favored your content is, the larger the audience you will build and the stronger your brand will continue to grow.

2. Defining Your Business’ Web Presence

The second approach to internet marketing is through the establishment of a web presence. In order to promote your business and build a powerful audience in internet marketing then you should ensure that your business has web presence through many different online channels.

The website for your business can be as simple as possible so long as it contains all the necessary information that clients and potential clients would need to know about your business. But moreso, focus on establishing other web properties like social media profiles, directory listings, micorsites, and guest blogging relationships.

Web presence optimization leads to the generation of a large customer base and a stronger brand of your business. The content of your website should contain all the necessary information in the most unique and creative way possible as this will lead to successful web presence optimization. This in turn leads to a great increase in the generation of sales of your business.

3. Search Marketing + Web Presence Optimization

In SEO and Internet marketing, web presence optimization involves search marketing channels in the sense that the website you create for your business should be easily found in search engines (via organic SEO and PPC advertising.) This can help you establish a large customer base and hence an increase in the generation of sales. Statistics have proven that about 90% of customers in the market use search engines to find out more information about a certain product.

There’s no doubt that SEO and other search marketing and online advertising channels will help your business thrive. However, to actualize the full potential behind your strategies, embrace a the comprehensive and all-encompassing approach of web presence optimization. For more insights on web presence optimization strategy and services, visit www.WebPresenceGroup.net

5 Plastic Surgeon SEO Tips for Local Practices

For plastic surgeons with local websites, gaining and maintaining a prominent online presence is one of the keys to ensuring a steady flow of clients. However, as some of you may have already known, getting relevant traffic and increasing sales via online websites is, to say the least, a daunting task. Many surgeons embarking on SEO are left with the feeling that they are missing out on a very important principle for gaining traffic.

plastic surgeon seo tips

Here’s the deal: there’s no one-size-fits-all solution to boost your business using online resources. There are, however, some practical surgeon SEO techniques you can use to improve your search engine rankings and increase your conversion rates:

1. Conduct a Citation Audit (Name, Address, Phone Number)

First and foremost, you need to conduct a citation audit. A citation is a reference or mention of your business’ name, address, and phone (NAP) anywhere on the web. Citation consistency is seen as the third most important ranking factor in the 2014 Local Search Ranking Factors outlined by Moz.com. You need to make sure that your company details published on various websites are accurate as wrong phone number, address, or name may lose you traffic and customers.

2. Get Listed on Local Directories

Online directories are the equivalent of Yellow Pages of the years gone by. In this age, potential patients most of the time turn to online directories to search for the nearest or most reliable surgeon in town. Don’t miss this chance. Search for the most relevant local directories and get yourself cited there.

When people see your name in respected online directories, they get the impression that you’re respectable and trustworthy as well. Good resources for getting listed on local directories (particularly those that can empower your surgeon SEO strategy) include Yext and Whitespark, to name just a couple.

3. Get Listed on Medical-Specific Directories

Let’s not forget about medical-specific directories. These can be a powerful tool if you use it right. Search for directories that list medical practitioners whether by field, area, or membership to associations or organizations. There are also field-specific directories such as Lasik Surgeon Directory which lists eye surgeons, Spine-Health Directory, Orthopaedic Surgeon Directory, among others. Getting listed in such sites will increase your exposure and enhance your credibility.

4. Ensure Your Surgeon Website is SEO-friendly

This is perhaps one of the best things you can do to improve your surgeon SEO strategy. Website’s SEO-friendliness does not just rely on stuffing pages with keywords (as this can just get you penalized), but rather sound SEO for surgeons encompasses many elements, such as link structure, content, URLs, filenames, and images. In other words, everything in your website should be purposively tailored to increase SEO performance, all while crafting your local brand as surgeon. One great resource is the services and solutions for SEO at Optimized Surgeons.

5. Regularly Publish Industry-Relevant, Evergreen Content (On-site & Off-site)

We mentioned a while ago that SEO for surgeons involves content creation. In fact, producing relevant content that will add value to your readers is indispensable if you want to hit it off with Google. First, keep your content relevant to your readers. You’ll also find it valuable to your plastic surgeon SEO program to ensure all content is media rich and long-form.

Write what they want or need to know, not simply what you want to let them know. Think how they think; what are their questions, assumptions, information needs? Second, keep it evergreen – meaning write contents that will stay relevant even years from now. For example, if you’re an eye surgeon, you may write about Factors to Consider Before Undergoing an Eye Surgery. It’s both relevant and evergreen. One last note: it’s important to regularly publish such contents, either on your website or not, as it shows that you’re actively engaged with your audience and that you’re an expert in your field.

How to Outsource the Right Provider of Ecommerce SEO Services

Most ecommerce site marketing teams encounter difficulties when it comes to earning top ecommerce SEO rankings in the search engines. Not only are the product-related keywords highly competitive, but Google’s shopping listings and PPC ads occupy a considerable chunk of real estate.Ecommerce SEO

As a result, most e-retailers seek the help of ecommerce SEO experts and service providers to assist in their endeavor to become more visible in Google search. As many ecommerce marketing teams scout for legit providers to outsource ecommerce SEO services, it’s vital to have the right mindset and approach to find the ideal SEO specialists.

Preface: Understand the Nature of Ecommerce SEO

The “how much?” mentality when looking for a good service provider can sometimes be disastrous. Instead, ecommerce site owners seeking good SEO assistance need to concentrate on the qualities and standards of their prospects.

There are many self-proclaimed ecommerce SEO specialists that range from elite experts who know their stuff to sheisty keyword stuffers. If you are an e-retailer and you are considering hiring an ecommerce service provider to help in your organic engine search marketing ventures, you will want to know and understand what really defines quality ecommerce SEO service providers who are click centric to your customers needs. Below are the most important yet general questions you should take into account when scouting for a good ecommerce SEO company.

1. Can the Company Provide an Ecommerce SEO Site Audit?

Outsource Ecommerce SEO ServicesBefore investing in any ecommerce SEO service provider, one the most important questions you have to ask the company is if they provide ecommerce SEO site audit services. Some companies provide free SEO audits as an initial means to analyze how they can assist you with your goals and strategies while some will perform the audit for a fee.

Regardless of your options, getting a thorough and professional ecommerce SEO site audit will assist you ensure that your investment in an SEO service provider yields maximum ROI. You have probably heard of the term “information is gold.” When it comes to putting together an effective plan for ecommerce SEO, this could be nothing further from the truth. Receiving the insights and information provided by an SEO audit will arm both you and your team with the right knowledge of what is really needed.

If your business’ internal marketing department is SEO savvy, auditing will help reveal the opportunities and weaknesses that the department needs to address. What you learn from the audit report is ultimately the gold. With the awareness and information provided from the SEO audit report, you will have a better understanding of what really needs to be done. You can also leverage your knowledge to pinpoint if the company is qualified ,understands where your website stands and what needs to be done to accomplish your site’s goals.

2. How Does the Ecommerce SEO Company Generate Links?

Link building is a very crucial aspect of SEO. You cannot have your site ranked highly without in-bound links. But there is the negative side of link building. Before entering into an agreement with a SEO service provider for link building services, make sure that their SEO services are white hat and ethical. You can even ask them where they will get links for your business.

3. Is Social Media Included With Ecommerce SEO Services?

Social Media EcommerceSuccessful SEO campaigns rely on being social. Without social media, your website’s ranking potential is diminished. Google’s algorithm is evolving towards being socially inclined especially when it comes to webpages ranking. Social signals, such as Facebook Shares/likes, Pins, Google +1’s,Tweets and LinkedIn Shares, are having a major impact on SEO practices and keyword rankings in general.

Due to this, developing a relevant and loyal audience on social media is very important for ecommerce SEO success. Respectable and high-quality SEO service providers should have dedicated social media experts to manage such efforts. These three questions should not miss on your bullet point list to ask your potential Ecommerce SEO services provider.

Going From Local Peoria Web Design to Full-Service Internet Marketing

OIC GroupOIC (Online Innovative Creations) Group, Inc. is undoubtedly one of the most popular and trusted web design and SEO companies in Peoria, Illinois. Since 2002, the Peoria-based website design company has been offering full-service web design and SEO services to small and medium size businesses. Now, the company has grown to offer complete Internet marketing solutions to business throughout the globe.

Reviews about this particular Peoria web design company have been positive and encouraging as well. OIC offers a wide range of web development and SEO solutions to suit the varying requirements of different customers. Some of the services OIC delivers include: web design and development; mobile, organic, and technical SEO; content management systems; custom web application development; email marketing; website hosting; pay per click (PPC) advertising; social media marketing; link building, and many more.

CMS-Integrated, SEO-Friendly, Fully-Functional Websites

At OIC, they develop fully-functional and easy to manage websites with their own search friendly CMS. The Peoria-based website design firm also offers a wide variety of support services to safeguard the interests of the clients in the best possible manner. This Peoria web design company also focuses on developing top quality ecommerce marketing and website development, and the highly talented and experienced designers are deeply committed to make a website highly dynamic, truly functional and extremely appealing as well. OIC Web Design Peoria

Internet marketing manage of OIC Group, Tyler Tafelsky, shares some of the input that the company has received:

“Over the last year, we have gotten a lot of great feedback from our clients. Additionally, we taken on a lot more business outside the scope of web design in Peoria. We’re now offering programs ranging from full-service ecommerce marketing to specialized SEO and link building.”

Tafelsky, who has been with the business for over 3 years, has helped the company grown into what it is today. He also noted how excited he is about the company’s future growth in offering more specialized SEO and Internet marketing solutions.

It will be unfair not to mention about the cost-effectiveness associated with OIC’s Peoria web design services and the feedback of the existing clients clearly reassert this opinion without a shadow of doubt as well. Many local business have realized a high degree of success because of OIC Group’s SEO web design packages. With new inbound traffic and well-converting website, these local business have a lot of appreciation and respect for the company.

Offering Free SEO Web Design Audits

SEO Web Design AuditMany business and other organizations have been seeking the help of OIC Group to conduct standard SEO web design audit and during the website optimization audit, the highly skilled professionals of OIC assess the technical performance and fluidity of the site in a detailed manner. The audit provides an in depth review of the website and organic strategy in the core areas that leading search engines pay attention to and this process also consists of detailed analysis of keyword usage, content usage and link profile as well. To apply for an audit from the Peoria web design company, visit www.OICGroup.net

The SEO website audits conducted by OIC reveals the most relevant keywords, a list of technical SEO recommendations, well thought out strategy on improving the content for targeted keywords, valuable insights on how to rank for competitive search queries, accurate metrics that count real people (not cookies), detailed information about competitors’ strategies and many more. In a nutshell, it can be said without an iota of doubt that OIC offers everything that a business organization needs for reaching on top of search engines; starting from web design to site audit and highly advanced social media marketing solutions as well.

Embrace Search Marketing in 2015: Assess Your Brand’s Complete Web Presence

For online businesses who are planning a search marketing campaign for 2015 to help boost their web presence, it is important to look at the big picture to ensure that your search marketing campaign is successful in bringing in more traffic and profit.

2015

Beyond just search visibility that can be earned via organic SEO and Pay Per Click (PPC) advertising, there are a number of effective techniques and mediums that can be leveraged to build a stronger and more authoritative web presence. Below we delve into some actionable concepts that will not only inspire your brand’s web presence strategy but also help to support your SEO and PPC campaigns.

How To Expand Your Web Presence Naturally

Due to the changing times there are many aspects of a company that can be utilized to help influence a company’s search engine ranking and SEO. A strong social media presence is one such aspect that plays a large role in the building of an authoritative brand in the eyes of Google search.

Social media platforms such as Twitter, Facebook, YouTube, and more, can help to generate greater visibility of your website which can generate more traffic and sales. Other aspect of social media sights including social signals and social authority also play a big role in the influence of search engine rankings and SEO.

Understand the Role of Social Signals

Social signals are, in simple terms, the “activity signals” which point back to your website and any online profiles you have from social media websites. For example; if someone were to post a tweet on Twitter with a link to your business website, this would be classed as a social signal. The same would be classed if people took this tweet and reshared or retweeted it to their social media audience.

Social signals can influence search engine rankings dramatically while keeping a low profile as the more times your website link is shared or seen by prospective customers it helps to increase traffic and the overall web presence of your company.

Start Leveraging Social AuthorityPlus Google

Social authority helps online businesses know if their URL’s or links are making an authoritative influence on their audience. Social authority can help to improve SEO and search engine rankings as it helps to show a business if their links are working to engage in new audiences.

By monitoring and changing low grade URL’s, a business has the possibility and potential of increasing their position on Google. This is all part of your brand’s web presence management and marketing efforts. Diversification is key and helps to ensure that your domain is more naturally authoritative.

Using Google+ To Your Advantage

AdWords SOcial Extension PPC adWith the integration of Google+ and social signals, the number of +1’s a company has can be used to their advantage to help leverage a PPC advertising campaign. With the use of Google AdWords Social Extensions, advertisers have the ability to show how many Google +1’s a business has by incorporating this data in PPC ads.

By showing how popular your website is through the help of AdWords Social Extensions, it allows more traffic to trust and become interested in your business, which in turn generates more likes to increase your overall rankings.

How Content Marketing Can Help You

Content marketing is another way a business can help to build their web presence. Content marketing helps to build SEO and search engine rankings via the publishing of valuable content with specifically generated keywords. Content marketing can be anything including blogs, white paper, videos, news, case studies, questions and answers, as well as how-to-guides, photos, and more.Traverse City SEO Search Marketing

To increase SEO rankings, targeted keywords are used to help bring the content to the front page of Google when those keywords are searched. If your business is attached or hyperlinked within the content then more sales and traffic can be generated by those who are interested in the topic or content you are presenting. This can help to build a stronger web presence over time.

As you can see when planning a search marketing campaign for 2015, it is important to take into account all other elements that can make an impact on your search engine rankings and SEO. By incorporating other aspects, you will find that all these elements will work together to support the goal of greater visibility, increased traffic, and higher conversion.