Tag: search engines

3 Essential Local SEO Tips for Plastic Surgeons

SEO strategies of yesteryears are rapidly careening to obsolescence as new and more effective strategies are defining current best practice. For plastic surgeons, there is fierce online competition in Google search as more and more surgeons realize the immense opportunities that lie with a solid SEO strategy.seo tips plastic surgeons

According to various studies, a little over 74% of patients confess that they found their plastic surgeon online. That, goes a long way to reassure anyone that SEO for plastic surgeons is hardly different from most small businesses.

If you have a local plastic surgery practice, target patients in your are will likely go online to scour for the best plastic surgeon they can find to meet their needs. While standard SEO strategies remain consistent, there are many new opportunities to grow an online brand, which can result in greater SEO performance for surgeons. Below are some of these SEO strategies that are proven effective for optimized surgeons.

Content Marketing

As a plastic surgeon you probably understand that before people commit to use your service, especially in any form of surgery, they need to have detailed information pertaining to your practice, your competence, and detailed treatment descriptions.

They may also need to watch a few informational videos before making the ultimate decision. That is because plastic surgery is essentially a very weighty decision. If your site is a reputable source of online information regarding plastic surgery treatment, prospective patients will trust you enough to book appointments with you.

If you do very informational blog posts, create amazing videos and tantalizing eBooks, you are on the right path towards sharing important information that will consequently promote your plastic surgery services. For instance, a study recently found out that simply sharing relevant photos in social media resulted in a 31% rise in requests for plastic surgery.

Review Generation

In other industries, clients will find you as a result of referrals. That is not the case with plastic surgery. Plastic surgery patients are most likely to find their surgeon more as a result of independent research rather than referrals. Therefore, with vast numbers of people scouring online for reviews of plastic surgeons, it is good for any plastic surgeon worth his salt to adeptly manage their online reputation by strategizing on the means of getting flattering reviews.

To bolster the importance of good reviews towards garnering clients, a research conducted by Pew Research Center found out that 30% of internet users refer to online reviews of healthcare providers and treatments.

Further, as per a Healthworks Collective Research, 26% of patients use consumer-generated reviews to make their decisions on whether to book an appointment or not. Thus, online reputation management for plastic surgeons is important as many patients will trust the online reviews and experiences of other people. A high volume of positive Google reviews can also translate to better SEO for plastic surgeons.

Social Media Marketing

There are numerous social media sites that exist and the list keeps growing each day. As the social media sites increase, so does the number of users. According to a fairly recent research, 72% of internet users are active on the social media. In short, social media channels are one of the quickest and easiest ways to cultivate a web presence.

As a result, it is important for any plastic surgeon to keep up with the current trends and take advantage of the large clientele base that is accessible through different social media channels. Social media marketing, especially in Facebook, Twitter etc. generates a steady income for your surgery practice, increase your practice’s visibility, create a brand awareness and thus help your marketing efforts offline and online.

Going From Local Peoria Web Design to Full-Service Internet Marketing

OIC GroupOIC (Online Innovative Creations) Group, Inc. is undoubtedly one of the most popular and trusted web design and SEO companies in Peoria, Illinois. Since 2002, the Peoria-based website design company has been offering full-service web design and SEO services to small and medium size businesses. Now, the company has grown to offer complete Internet marketing solutions to business throughout the globe.

Reviews about this particular Peoria web design company have been positive and encouraging as well. OIC offers a wide range of web development and SEO solutions to suit the varying requirements of different customers. Some of the services OIC delivers include: web design and development; mobile, organic, and technical SEO; content management systems; custom web application development; email marketing; website hosting; pay per click (PPC) advertising; social media marketing; link building, and many more.

CMS-Integrated, SEO-Friendly, Fully-Functional Websites

At OIC, they develop fully-functional and easy to manage websites with their own search friendly CMS. The Peoria-based website design firm also offers a wide variety of support services to safeguard the interests of the clients in the best possible manner. This Peoria web design company also focuses on developing top quality ecommerce marketing and website development, and the highly talented and experienced designers are deeply committed to make a website highly dynamic, truly functional and extremely appealing as well. OIC Web Design Peoria

Internet marketing manage of OIC Group, Tyler Tafelsky, shares some of the input that the company has received:

“Over the last year, we have gotten a lot of great feedback from our clients. Additionally, we taken on a lot more business outside the scope of web design in Peoria. We’re now offering programs ranging from full-service ecommerce marketing to specialized SEO and link building.”

Tafelsky, who has been with the business for over 3 years, has helped the company grown into what it is today. He also noted how excited he is about the company’s future growth in offering more specialized SEO and Internet marketing solutions.

It will be unfair not to mention about the cost-effectiveness associated with OIC’s Peoria web design services and the feedback of the existing clients clearly reassert this opinion without a shadow of doubt as well. Many local business have realized a high degree of success because of OIC Group’s SEO web design packages. With new inbound traffic and well-converting website, these local business have a lot of appreciation and respect for the company.

Offering Free SEO Web Design Audits

SEO Web Design AuditMany business and other organizations have been seeking the help of OIC Group to conduct standard SEO web design audit and during the website optimization audit, the highly skilled professionals of OIC assess the technical performance and fluidity of the site in a detailed manner. The audit provides an in depth review of the website and organic strategy in the core areas that leading search engines pay attention to and this process also consists of detailed analysis of keyword usage, content usage and link profile as well. To apply for an audit from the Peoria web design company, visit www.OICGroup.net

The SEO website audits conducted by OIC reveals the most relevant keywords, a list of technical SEO recommendations, well thought out strategy on improving the content for targeted keywords, valuable insights on how to rank for competitive search queries, accurate metrics that count real people (not cookies), detailed information about competitors’ strategies and many more. In a nutshell, it can be said without an iota of doubt that OIC offers everything that a business organization needs for reaching on top of search engines; starting from web design to site audit and highly advanced social media marketing solutions as well.