The increasing importance of local SEO for small-to-medium sized businesses cannot be overlooked. Even for small businesses in moderately competitive geographic markets, certain factors citations, backlinks, on-page SEO, competitive analysis and rank tracking all need to be incorporated into a local SEO campaign.
For instance, one important component like citation building and auditing is vital to ensure consistency and eliminate any redundancy or duplication. In today’s competitive landscape with the local 3-pack now the most coveted advertising space for SMBs, success with local SEO hinges on properly optimized citations surrounding your business. But that is just one example.
Local search rivalry is also fierce and surface-level research to determine your competition before entering your niche or market is not enough. In-depth competitive analysis allows you to pull comprehensive competitor data, which lend insights and opportunities. Certain tool can determine your competitors’ rankings for specific keywords, which can provide new keyword opportunities.
Further, with competitive analysis and link auditing tools, you can pinpoint new opportunities to generate backlinks dovetailing on some of your competitors backlink profiles. Combined with rank tracking, you can better monitor and receive critical alerts on your business’s local ranking.
Our Top 3 Local SEO Tools
To effectively address these vital components to local SEO, we’ve compiled a list of our favorite tools to get the job done. Each of these local SEO tools has its own unique features and functionality. It is therefore important to match the features to what weaknesses you have in your local SEO efforts.
I can personally attest to using these tools and finding them immensely valuable. As SEO specialist for a search-first Internet marketing company in Atlanta where local SEO is major aspect of our company.
As one of the most effective citation services for SMBs and local SEO agencies alike, BrightLocal is used by over 1,000 SEO-related agencies. The staff members handle over 60,000 monthly citation submissions. What’s unique about BrightLocal is that they do both manual citation building, as well as direct-to-site submissions and automated distribution using data aggregators.
Here, as a user, you will enjoy flexibility. Users also pick which sites to be updated for them. The manual submission service is available in countries such as US, UK, Canada, and Australia among others.
BrightLocal charges about $2-$3 and $55 annually per listing for manual and aggregator submissions, respectively. The latter comes with free one-year updates. In addition, you select both the number of sites as well as the sites themselves. The guarantee is that 7 in 10 submissions will go live within a month of submission.
For more information about BrightLocal, visit BrightLocal.com.
This local SEO platform-meets-service focuses on using Aggregators to distribute data. With this you can update and/or submit your listing details directly to the main 4 aggregators, including 5 directories.
Run your listing audit using this service and determine your listing’s locations as well as the completeness of citation data. Your listing CSV data can be uploaded and submitted to this service’s network for a fee of $84 a year.
Moz Local is Google My Business-compatible, allowing you to pull your data from within and push your data updates as well. Moz Local also submits to the four main aggregators and presents an excellent audit tool for viewing duplicates and existing listing completeness.
Update and re-verify your listings at any given time. However, aggregator distribution might experience delays, causing listings to go live a little slower. The white-label reporting option is also lacking.
For more information about Moz Local, visit Moz.com.
With automated marketing reports, Raven Tools saves on time. Is also allows you to create comprehensive SEO and PPC marketing reports fast and schedule them for quarterly, monthly, or weekly submission.
Raven Tools also allows you access to several data sources, including Google Analytics, Bing Ads, Google AdWords, Search Analytics, Facebook, Twitter, and more.
Perhaps the most dangerous SEO tool in the Raven Tool suite, is the Site Auditor. This can automatically crawl your site or any other domain and gather key data on technical and on-page SEO elements (i.e. length of or missing titles and meta data.) Moreover, it also supports Google’s latest requirements, including mobile UX and page speed.
For more information about Raven Tools, visit RavenTools.com.
Do you have any awesome local SEO tools for 2017 that you prefer? Let us know in the comments section below.
This articles was contributed by Tyler Tafelsky of Captivate Search Marketing, a SEO and Internet marketing agency based in Atlanta, Georgia. Learn more about local SEO and Google Maps marketing or get more information about the Atlanta SEO and Internet marketing company I work for below at:
Captivate Search Marketing
1800 Peachtree St NW #205
Atlanta, GA 30309