Tag: optimization

13 Tips to Leverage Local SEO to Promote Your Business

Local SEO is one of the most powerful marketing mediums for local business. However, many business owners and marketing professional are unsure where to begin with implementing SEO.

These local SEO tips will work for just about any business that want to boost its visibility with local search results. These are the listings for which Google lists three local businesses and a map above the organic search results (commonly known as the the Google 3-pack in the SEO community).3 pack google local seo

Depending on how your website is set up, and your business, you might not be able to implement all of these tips, but implementing just 70 percent of them is enough for most local businesses to rank high in local search results. Let’s jump right in.

1. Create and verify your Google+ Local page

Once you create your Google+ Local page, you need to verify your address (by entering your area pin code), email address (by clicking on email link sent to you), and website (by linking Google+ local page with your site).

2. Have a mailing address in city or town that you are targeting

Without an address, it would be difficult for you to rank in local search results for that particular location. However, you can still rank for normal search results for your localized keywords that are normally displayed right below local business listings.

3. Decide the website page you want to list on your Google+ local page

Assess whether your newly created page, your homepage, or another page on your site (about us, contact, services, etc), is most relevant, in terms on on-site optimization (header tag, title tag, content, etc), to effectively list on your Google+ Local page.

4. Fully complete your Google+ Local page

Write a short (80-100 words) description of your business to populate your Google+ page. It should also include your keywords and services. Provide opening hours, contact details and upload at least one video and five photos.

5. Choose suitable categories on your Google+ Local page

You need to choose proper categories that accurately describe your business for long term SEO success. You also need to ensure your category choices state all about your business (e.g. cosmetic dentist, electrician, dental clinic, etc), rather than products you sell or services you provide.

6. Be consistent with your company name, address and phone number

Make sure that your business name, address and phone numbers are listed on Google+ Local page and they exactly match with the name, address and phone numbers listed on a specific page of your website. You also need to list your local phone number (with its area code and city you are planning to target, on specific page of your website and your Google+ page.)

7. Make it super easy for people to find and/or contact you

You should put your website phone number, address and email address in a prominent position on each page of your site. Also add a contact form to your website’s footer or sidebar to ensure proper local SEO.

8. Include your keyword and location on your website landing page

Include primary keyword and location that you want to rank for in your header tag, title, and written content on the specific page of your site listed on Google+ Local page.

9. Add a map of your location to your website

You can search for your business address on Google Maps. Now click on “link” button to get an embedded code for the map, and include that particular code on your website page that is listed on your Google+ Local page.

10. Create a separate website page for each location that you wish to target

If your business operates from multiple locations, you need to create one page on your site for each of them, and optimize (header tag, title tag, written content, etc) each of those pages specifically for just one location.

11. Optimize your website for multiple devices

You should optimize your website for various mobile devices such as laptops, desktops, tablets, and smartphones. Having a responsive web design that renders on all devices will impact your business’ web presence on Google mobile search. For information on mobile web design, click here.

12. Create separate page for each of your products or services

Create one page that effectively summarizes all your services or products and have a link to other pages that cover details of those products. Also write unique content for your website.

13. List your business on directories and third-party websites

List your business name, address, and phone number on authoritative and trustworthy websites. Ensure same phone number and address is listed each time. This will definitely boost your local SEO efforts.

10 Ways to Optimize Your E-commerce Site from All Angles

As the decade slowly elapse, revolution in the e-commerce world has in no doubt risen to heights. According to a reputable statistics research body, 72% of most adults buy products online.e-commerce optimization
So if you own an e-commerce site, below are are 10 effective tips to enable you survive and thrive in a competitive digital marketplace.

1. Minimize delivery charges

Sometimes the deals may be quite unreasonable but when it comes to the shipping charges, the deal becomes somewhat disheartening. If you are an e-commerce site owner, you may be relying on those shipping charges to add up on your marginal sales but do not forget it could also be a very sure way of repulsing your customers.

Free unconditional shipping is one of the most crucial elements in deciding on making a purchase through a website. If it proves to be a hustle in providing free shipment, you may instead opt for trying to cut out on the charges and offering the least possible charges in an effort to increase on the profits.

2. Define your USP and make it known

The first step for your business is to get familiar with your niche, demographic and the Unique Selling Point (USP). The sole purpose of an USP is to not only align and describe your particular product, but also to help you target a particular audience of your choice; hence attracting more buyers and consequently increasing on your sales. When determining a USP there are two questions you need to ask yourself, what makes you different from your close competitors? And why would a customer go for your shop and not that of your competitors?

If you can comfortably answer the above, then the answers serve to be your USP. When determining all this it is wise to keep in mind the needs of your customer; therefore, let them know about your USP early enough.

3. Give reassurance and transparency

Rules and regulations governing e-commerce stores always ensure that any online business gives accurate information of their products and gives correct business information. However, this does not guarantee unwarranted trust from a client therefore; include content which has answers to queries.

For example, queries over deliveries, returns and perhaps cancellations. The purpose of this is to ensure that you present yourself as an honest, open and very upfront e-commerce business. Create a forum of the Frequently Asked Questions (FAQs) where a buyer may navigate quickly before landing into any decisions.

4. Opt for secure and safe payment options

Any e-commerce site should have secure and safe payment options achieved by either PayPal, credit cards, bank details or the rest of the payment options. Customers will always have that tendency of making purchases only after they are sure they have trusted and secure options of payments.

On your webpage, display clearly the payment options that you use to give your customers reassurance and also it would be advisable to provide a wide range of payment options to accommodate everyone.

5. Reduce extra steps/clicks

This means that for some customers they may find it tedious going through on those extra stages just to get what they want. Online purchases generally are to help visitors access on the commodities they require through minimal clicks. The only way out would be to provide either “guest” options or any other express options that will capture the attention of your customers. A good audit of your e-commerce site will help to ensure this is aligned.

6. Be consistent on carts that were abandoned

This occurs when customers bail out and refuse to get committed to the sales even though they had already placed orders on the carts. Following up on such carts helps get a hold of the sales as the customer on the other hand is still intending to buy.

Create that follow-up email; customize it so that it contains specific highlighted offers and products or services so as to encourage your customers to retake on the purchases they had abandoned earlier.

Alternatively, you may opt in providing the shortest link that takes you directly to what had been abandoned earlier. This enables the customers to only click and they are directed back into where they had earlier left off at.

7. Provide a live chat option

Lacking personal interaction with your customers makes your business come across as somewhat impersonal. And this may repulse your customers therefore; provide a prompt contact where you can be reached.

You can achieve this by providing your telephone and email address through which all customer queries can be asked and answered through. You should also work to show your customer that you are pleased when they called you and always be courteous.

8. Be photogenic with your products

Use exemplary photos that should try and curb the cons of the customer not being able to touch your product. Photos also provide the best impressions and decorations that can be zoomed to give that clear picture. This gives the customer that feeling of realism and makes them scrutinize the minute details hence they may opt to buy your product.

9. Encourage reviews from your customers

These reviews have benefits like for instance through e-commerce Search Engine Optimization (SEO) and still they create unique quality content that helps you display your quality content. Provide site link extensions that where your customers can provide their reviews.

10. Learn to give an estimated time of delivery and return time

This gives the customer a felling of assurance and trust that the product will soon arrive. Delayed deliveries may tend to repulse your customers making them opt for your competitors. Give your customers confidence by providing information on your standard delivery times. Furthermore, reinforce your message by providing estimated delivery times.

In conclusion, it would not only be a wonderful idea but also a wise idea to follow the above strategies to improve on your e-commerce site so as to yield the very best end products.

How to Create Your Business’ Web Presence Optimization Strategy

Web presence optimization is the practice of optimizing and promoting a business’s online brand for better visibility, awareness, and recognition through many channels.

Having a strong web presence is essential to any kind of business since the many technological advancements witnessed today are propelling us further into a digital age. Businesses that have benefited from maximizing their online visibility understand well the benefits of web presence optimization. web presence optimization flybert

Web presence optimization plays an integral role in any business plan. Although it mainly involves website management, it’s a continual process meant to increase the prominence of a business as a whole.

Web presence optimization incorporates several online media: local listings, review sites, blogs, and social media channels such as Twitter and Facebook.

By investing in web presence optimization, businesses get to increase their convenience as well as their consumers’.

Defining the Pillars of Web Presence Optimization

There are various aspects of establishing a strong web presence, starting with website content development: textual, audio and video. These aspects should complement each other. That means good graphics should go hand in hand with well researched and expertly written content.

Search engine optimization (SEO) an essential part of content development. In SEO, much emphasis is put on strategic use of keywords in the headlines, titles and content, and even in the tags and properties of the images being used. Visual images, such as photos and videos, should have ALT tags and properties using one or two keywords for optimization purposes.

But that’s just the tip of the iceberg. Below are a few additional channels to a complete web presence optimization strategy. You can learn more by visiting WebPresenceGroup.net, particularly the website’s recent article on how to create a web presence optimization strategy for your company.

Social Media Marketing

In order to maximize your online presence, you should start building and optimizing your web presence. Social media influence has a huge impact on a business’s web presence in many ways. The greater the audience, the more the likelihood that you’re content will gain more exposure. A business with more exposure will build awareness and grow its brand. Besides, generating more likes and tweets improves a business’s SEO ranking.

Gathering data and feedback on products and services increases inbound quality traffic to web properties hence bringing value to a business. You can easily build your brand by investing in social media advertising.

PPC Advertising

PPC advertising is an excellent way of capturing quality search engine exposure for keywords that generate profitable web traffic. Businesses should create PPC advertising accounts and optimize them. PPC advertising offers a great supplement to organic SEO and maximizing search visibility.

Blogging

Although it is commonly overlooked, blogging can be used by website owners to establish their identity. The blog should be updated regularly so that readers can have something new to read every time they visit. The blog should be integrated into a website and should follow the design of the rest of the website. For a blog to serve its purpose, it must be interesting for visitors so that they can subscribe to the blog and follow posts. This will help to build a community around a business.

Newsletters

Newsletters are essential in building leads. In order to optimize your web presence, design a relevant newsletter and pin it on your website. There are countless tools available online to send mails to subscribers. It’s important that you get one that fits into your scheme of things and budget. Make use of the newsletter to send your customers news and information about new products and any other worthy information.

Other Forms of Content Marketing

Content marketing is a very effective channel to attract quality leads by creating and promoting exceptional and highly-relevant content. It is actually the voice of businesses’ web presence optimization strategy as it offers boundless possibilities to strengthen a business’s creativity and build greater brand awareness.

Overall, web presence optimization provides businesses with global presence. A business that successfully increases their web presence stands more chances of tapping into new regions and demographics leading to growth opportunity and maximization of interactive feedback.

3 Ways to View SEO & Internet Marketing Differently

For any business in today’s digital marketing age, having an prominent online presence is vital to grow and succeed. In essence, when your web presence thrives, so does your business.view web presence optimization seo differently

In the last decade, most businesses have become fixated on SEO and other basic forms of Internet marketing and online advertising. But now, many companies are starting to realize the important of a building more comprehensive strategies that focus on optimizing a web presence through many channels.

To help paint the picture of what a more all-inclusive web presence optimization strategy looks like, below we outline three ways to view SEO, and Internet marketing as whole, a little differently.

1. Content Marketing + Social Media Marketing

Social media marketing is very important in internet marketing because of the fact that it helps build customer loyalty, which in turn leads to the generation of more sales. Social media marketing allows customers of your business to easily engage through a platform that they already use which helps in the successful building of your business on the web.

channels for social web presence optimizationVarious social media platforms include: Facebook, Twitter, Instagram and LinkedIn to mention a few. Despite the fact that businesses are different and thus, they require different social media platforms, social media platforms such as Facebook and Twitter are common to nearly every business that exists. This is because they allow you to promote your business in every way that is, through news posts, videos and photos and also effectively interact with your clients as well as potential clients.

In addition to social media marketing, content marketing is very important because you have to come up with the best content that you will share on social media platforms which will strategically help to build your audience and establish a powerful brand. The more engaging and socially-favored your content is, the larger the audience you will build and the stronger your brand will continue to grow.

2. Defining Your Business’ Web Presence

The second approach to internet marketing is through the establishment of a web presence. In order to promote your business and build a powerful audience in internet marketing then you should ensure that your business has web presence through many different online channels.

The website for your business can be as simple as possible so long as it contains all the necessary information that clients and potential clients would need to know about your business. But moreso, focus on establishing other web properties like social media profiles, directory listings, micorsites, and guest blogging relationships.

Web presence optimization leads to the generation of a large customer base and a stronger brand of your business. The content of your website should contain all the necessary information in the most unique and creative way possible as this will lead to successful web presence optimization. This in turn leads to a great increase in the generation of sales of your business.

3. Search Marketing + Web Presence Optimization

In SEO and Internet marketing, web presence optimization involves search marketing channels in the sense that the website you create for your business should be easily found in search engines (via organic SEO and PPC advertising.) This can help you establish a large customer base and hence an increase in the generation of sales. Statistics have proven that about 90% of customers in the market use search engines to find out more information about a certain product.

There’s no doubt that SEO and other search marketing and online advertising channels will help your business thrive. However, to actualize the full potential behind your strategies, embrace a the comprehensive and all-encompassing approach of web presence optimization. For more insights on web presence optimization strategy and services, visit www.WebPresenceGroup.net