For online businesses who are planning a search marketing campaign for 2015 to help boost their web presence, it is important to look at the big picture to ensure that your search marketing campaign is successful in bringing in more traffic and profit.
Beyond just search visibility that can be earned via organic SEO and Pay Per Click (PPC) advertising, there are a number of effective techniques and mediums that can be leveraged to build a stronger and more authoritative web presence. Below we delve into some actionable concepts that will not only inspire your brand’s web presence strategy but also help to support your SEO and PPC campaigns.
How To Expand Your Web Presence Naturally
Due to the changing times there are many aspects of a company that can be utilized to help influence a company’s search engine ranking and SEO. A strong social media presence is one such aspect that plays a large role in the building of an authoritative brand in the eyes of Google search.
Social media platforms such as Twitter, Facebook, YouTube, and more, can help to generate greater visibility of your website which can generate more traffic and sales. Other aspect of social media sights including social signals and social authority also play a big role in the influence of search engine rankings and SEO.
Understand the Role of Social Signals
Social signals are, in simple terms, the “activity signals” which point back to your website and any online profiles you have from social media websites. For example; if someone were to post a tweet on Twitter with a link to your business website, this would be classed as a social signal. The same would be classed if people took this tweet and reshared or retweeted it to their social media audience.
Social signals can influence search engine rankings dramatically while keeping a low profile as the more times your website link is shared or seen by prospective customers it helps to increase traffic and the overall web presence of your company.
Start Leveraging Social Authority
Social authority helps online businesses know if their URL’s or links are making an authoritative influence on their audience. Social authority can help to improve SEO and search engine rankings as it helps to show a business if their links are working to engage in new audiences.
By monitoring and changing low grade URL’s, a business has the possibility and potential of increasing their position on Google. This is all part of your brand’s web presence management and marketing efforts. Diversification is key and helps to ensure that your domain is more naturally authoritative.
Using Google+ To Your Advantage
With the integration of Google+ and social signals, the number of +1’s a company has can be used to their advantage to help leverage a PPC advertising campaign. With the use of Google AdWords Social Extensions, advertisers have the ability to show how many Google +1’s a business has by incorporating this data in PPC ads.
By showing how popular your website is through the help of AdWords Social Extensions, it allows more traffic to trust and become interested in your business, which in turn generates more likes to increase your overall rankings.
How Content Marketing Can Help You
Content marketing is another way a business can help to build their web presence. Content marketing helps to build SEO and search engine rankings via the publishing of valuable content with specifically generated keywords. Content marketing can be anything including blogs, white paper, videos, news, case studies, questions and answers, as well as how-to-guides, photos, and more.
To increase SEO rankings, targeted keywords are used to help bring the content to the front page of Google when those keywords are searched. If your business is attached or hyperlinked within the content then more sales and traffic can be generated by those who are interested in the topic or content you are presenting. This can help to build a stronger web presence over time.
As you can see when planning a search marketing campaign for 2015, it is important to take into account all other elements that can make an impact on your search engine rankings and SEO. By incorporating other aspects, you will find that all these elements will work together to support the goal of greater visibility, increased traffic, and higher conversion.