Tag: marketing

Embrace Search Marketing in 2015: Assess Your Brand’s Complete Web Presence

For online businesses who are planning a search marketing campaign for 2015 to help boost their web presence, it is important to look at the big picture to ensure that your search marketing campaign is successful in bringing in more traffic and profit.

2015

Beyond just search visibility that can be earned via organic SEO and Pay Per Click (PPC) advertising, there are a number of effective techniques and mediums that can be leveraged to build a stronger and more authoritative web presence. Below we delve into some actionable concepts that will not only inspire your brand’s web presence strategy but also help to support your SEO and PPC campaigns.

How To Expand Your Web Presence Naturally

Due to the changing times there are many aspects of a company that can be utilized to help influence a company’s search engine ranking and SEO. A strong social media presence is one such aspect that plays a large role in the building of an authoritative brand in the eyes of Google search.

Social media platforms such as Twitter, Facebook, YouTube, and more, can help to generate greater visibility of your website which can generate more traffic and sales. Other aspect of social media sights including social signals and social authority also play a big role in the influence of search engine rankings and SEO.

Understand the Role of Social Signals

Social signals are, in simple terms, the “activity signals” which point back to your website and any online profiles you have from social media websites. For example; if someone were to post a tweet on Twitter with a link to your business website, this would be classed as a social signal. The same would be classed if people took this tweet and reshared or retweeted it to their social media audience.

Social signals can influence search engine rankings dramatically while keeping a low profile as the more times your website link is shared or seen by prospective customers it helps to increase traffic and the overall web presence of your company.

Start Leveraging Social AuthorityPlus Google

Social authority helps online businesses know if their URL’s or links are making an authoritative influence on their audience. Social authority can help to improve SEO and search engine rankings as it helps to show a business if their links are working to engage in new audiences.

By monitoring and changing low grade URL’s, a business has the possibility and potential of increasing their position on Google. This is all part of your brand’s web presence management and marketing efforts. Diversification is key and helps to ensure that your domain is more naturally authoritative.

Using Google+ To Your Advantage

AdWords SOcial Extension PPC adWith the integration of Google+ and social signals, the number of +1’s a company has can be used to their advantage to help leverage a PPC advertising campaign. With the use of Google AdWords Social Extensions, advertisers have the ability to show how many Google +1’s a business has by incorporating this data in PPC ads.

By showing how popular your website is through the help of AdWords Social Extensions, it allows more traffic to trust and become interested in your business, which in turn generates more likes to increase your overall rankings.

How Content Marketing Can Help You

Content marketing is another way a business can help to build their web presence. Content marketing helps to build SEO and search engine rankings via the publishing of valuable content with specifically generated keywords. Content marketing can be anything including blogs, white paper, videos, news, case studies, questions and answers, as well as how-to-guides, photos, and more.Traverse City SEO Search Marketing

To increase SEO rankings, targeted keywords are used to help bring the content to the front page of Google when those keywords are searched. If your business is attached or hyperlinked within the content then more sales and traffic can be generated by those who are interested in the topic or content you are presenting. This can help to build a stronger web presence over time.

As you can see when planning a search marketing campaign for 2015, it is important to take into account all other elements that can make an impact on your search engine rankings and SEO. By incorporating other aspects, you will find that all these elements will work together to support the goal of greater visibility, increased traffic, and higher conversion.

Optimized Surgeons: Specializing in SEO for Surgeons

Optimized Surgeons SEOThe demand for high quality healthcare is increasing with each progressing day and individuals working in the medical or healthcare industry can take advantage of this demand with the help of technology. Nowadays, patients are becoming choosy when it comes to selecting the ideal surgeon or medical practitioner and making use of their services.

So, it is strongly recommended that medical professionals such as doctors and surgeons try propagating their marketing services so that it resonates with their target audience, and it translates into more new patients.

SEO Services for Surgeons (and Only Surgeons)

If you have just started out as a budding surgeon and are looking to build a reputation for yourself through your very own private practice, you shouldn’t think twice about having your own website. A personalized website helps prospective patients or clients to gain more information about your surgical specializations and also shed light on your achievements.

Surgeons who don’t own personalized websites can approach Optimized Surgeons and employ their web design services to create one. Once you have your own website, you can start building up traffic with the help of various kinds of search engine optimizations offered by the company.

In addition to a website, SEO for your surgical practice can help to ensure your found when individuals search keywords related to your surgical specialties. SEO for surgeons offers incredible potential, and Optimized Surgeons provides many different surgeon SEO programs.

Rank for Keywords That Reflect Your Surgical Niche Plastic Surgeons SEO

As a surgeon, you might specialize in a certain form of plastic surgery or laser surgery related to vision enhancement. Whatever might be your specialization, you can always count on Optimized Surgeons to deliver a customized SEO package that will boost your website’s traffic overnight and dramatically increase the number of patients or business queries that you receive.

For instance, if you are a plastic surgeon with your own clinic in Los Angeles, Optimized Surgeons will try to come up with all the possible combinations of keywords that clients might use when they search the internet for reputed plastic surgeons practicing in LA. For example, some of the keywords might include “best plastic surgeon in LA”, “eyebrow lift LA”, “Botox injections LA” and many more.

By focusing on the keywords related to your business and using proven techniques of search engine marketing, Optimized Surgeons is able to increase the visibility of your website and make your business list in the top of the search engine rankings.

More Than Just Plastic Surgeon SEO Services

Apart from offering best-in-business SEO services, Optimized Surgeons also provides end to end content development for your website with its highly talented team of in-house content developers. This team takes care of everything that gets displayed in your website ranging from photos, videos and text. The entire content is developed in such a way that it looks visually pleasing to your clients and encourages them to seek your services.

Plus, you can also engage Optimized Surgeons for marketing your services in popular social media platforms and also advertise through pay-per-click advertisement campaigns. Brand building and reputation management is also one of the company’s niches. You can use it to build a long lasting brand that speaks volumes about your surgical expertise and assists in expanding your clientele.

Thanks to its dedicated and talented workforce, Optimized Surgeons possess the technical know-how of getting your surgical business off to a flying start and helping you establish a strong foothold in the healthcare industry in the longer run. All their services are guaranteed to grow your surgical or medical practice manifold by leveraging the latest in web and social media marketing technologies without any compromises in quality, future requirements and timely support.