Tag: marketing

Top 3 Local SEO Tools for Success in 2017

The increasing importance of local SEO for small-to-medium sized businesses cannot be overlooked. Even for small businesses in moderately competitive geographic markets, certain factors citations, backlinks, on-page SEO, competitive analysis and rank tracking all need to be incorporated into a local SEO campaign.

For instance, one important component like citation building and auditing is vital to ensure consistency and eliminate any redundancy or duplication. In today’s competitive landscape with the local 3-pack now the most coveted advertising space for SMBs, success with local SEO hinges on properly optimized citations surrounding your business. But that is just one example.

local seo results

The local 3-pack is the most valuable form of marketing and advertising for certain businesses that operate on the local level.

Local search rivalry is also fierce and surface-level research to determine your competition before entering your niche or market is not enough. In-depth competitive analysis allows you to pull comprehensive competitor data, which lend insights and opportunities. Certain tool can determine your competitors’ rankings for specific keywords, which can provide new keyword opportunities.

Further, with competitive analysis and link auditing tools, you can pinpoint new opportunities to generate backlinks dovetailing on some of your competitors backlink profiles. Combined with rank tracking, you can better monitor and receive critical alerts on your business’s local ranking.

Our Top 3 Local SEO Tools

To effectively address these vital components to local SEO, we’ve compiled a list of our favorite tools to get the job done. Each of these local SEO tools has its own unique features and functionality. It is therefore important to match the features to what weaknesses you have in your local SEO efforts.

I can personally attest to using these tools and finding them immensely valuable. As SEO specialist for a search-first Internet marketing company in Atlanta where local SEO is major aspect of our company.

BrightLocal

As one of the most effective citation services for SMBs and local SEO agencies alike, BrightLocal is used by over 1,000 SEO-related agencies. The staff members handle over 60,000 monthly citation submissions. What’s unique about BrightLocal is that they do both manual citation building, as well as direct-to-site submissions and automated distribution using data aggregators.

bright local seo tools

The CitationBurst tool makes building and correcting citations a breeze.

Here, as a user, you will enjoy flexibility. Users also pick which sites to be updated for them. The manual submission service is available in countries such as US, UK, Canada, and Australia among others.

BrightLocal charges about $2-$3 and $55 annually per listing for manual and aggregator submissions, respectively. The latter comes with free one-year updates. In addition, you select both the number of sites as well as the sites themselves. The guarantee is that 7 in 10 submissions will go live within a month of submission.

For more information about BrightLocal, visit BrightLocal.com.

Moz Local

This local SEO platform-meets-service focuses on using Aggregators to distribute data. With this you can update and/or submit your listing details directly to the main 4 aggregators, including 5 directories.

Run your listing audit using this service and determine your listing’s locations as well as the completeness of  citation data. Your listing CSV data can be uploaded and submitted to this service’s network for a fee of $84 a year.

moz local seo tool

Audit listings and citations with ease using one of many tools provided by Moz Local.

Moz Local is Google My Business-compatible, allowing you to pull your data from within and push your data updates as well. Moz Local also submits to the four main aggregators and presents an excellent audit tool for viewing duplicates and existing listing completeness.

Update and re-verify your listings at any given time. However, aggregator distribution might experience delays, causing listings to go live a little slower. The white-label reporting option is also lacking.

For more information about Moz Local, visit Moz.com.

Raven Tools

With automated marketing reports, Raven Tools saves on time. Is also allows you to create comprehensive SEO and PPC marketing reports fast and schedule them for quarterly, monthly, or weekly submission.

Raven Tools also allows you access to several data sources, including Google Analytics, Bing Ads, Google AdWords, Search Analytics, Facebook, Twitter, and more.

raven tools seo local

Pinpoint both on-page and off-page SEO opportunities with Raven Tools’ easy-to-use dashboard.

Perhaps the most dangerous SEO tool in the Raven Tool suite, is the Site Auditor. This can automatically crawl your site or any other domain and gather key data on technical and on-page SEO elements (i.e. length of or missing titles and meta data.) Moreover, it also supports Google’s latest requirements, including mobile UX and page speed.

For more information about Raven Tools, visit RavenTools.com.

Do you have any awesome local SEO tools for 2017 that you prefer? Let us know in the comments section below.

This articles was contributed by Tyler Tafelsky of Captivate Search Marketing, a SEO and Internet marketing agency based in Atlanta, Georgia. Learn more about local SEO and Google Maps marketing or get more information about the Atlanta SEO and Internet marketing company I work for below at:

Captivate Search Marketing
1800 Peachtree St NW #205
Atlanta, GA 30309
CaptivateSEO.com

13 Tips to Leverage Local SEO to Promote Your Business

Local SEO is one of the most powerful marketing mediums for local business. However, many business owners and marketing professional are unsure where to begin with implementing SEO.

These local SEO tips will work for just about any business that want to boost its visibility with local search results. These are the listings for which Google lists three local businesses and a map above the organic search results (commonly known as the the Google 3-pack in the SEO community).3 pack google local seo

Depending on how your website is set up, and your business, you might not be able to implement all of these tips, but implementing just 70 percent of them is enough for most local businesses to rank high in local search results. Let’s jump right in.

1. Create and verify your Google+ Local page

Once you create your Google+ Local page, you need to verify your address (by entering your area pin code), email address (by clicking on email link sent to you), and website (by linking Google+ local page with your site).

2. Have a mailing address in city or town that you are targeting

Without an address, it would be difficult for you to rank in local search results for that particular location. However, you can still rank for normal search results for your localized keywords that are normally displayed right below local business listings.

3. Decide the website page you want to list on your Google+ local page

Assess whether your newly created page, your homepage, or another page on your site (about us, contact, services, etc), is most relevant, in terms on on-site optimization (header tag, title tag, content, etc), to effectively list on your Google+ Local page.

4. Fully complete your Google+ Local page

Write a short (80-100 words) description of your business to populate your Google+ page. It should also include your keywords and services. Provide opening hours, contact details and upload at least one video and five photos.

5. Choose suitable categories on your Google+ Local page

You need to choose proper categories that accurately describe your business for long term SEO success. You also need to ensure your category choices state all about your business (e.g. cosmetic dentist, electrician, dental clinic, etc), rather than products you sell or services you provide.

6. Be consistent with your company name, address and phone number

Make sure that your business name, address and phone numbers are listed on Google+ Local page and they exactly match with the name, address and phone numbers listed on a specific page of your website. You also need to list your local phone number (with its area code and city you are planning to target, on specific page of your website and your Google+ page.)

7. Make it super easy for people to find and/or contact you

You should put your website phone number, address and email address in a prominent position on each page of your site. Also add a contact form to your website’s footer or sidebar to ensure proper local SEO.

8. Include your keyword and location on your website landing page

Include primary keyword and location that you want to rank for in your header tag, title, and written content on the specific page of your site listed on Google+ Local page.

9. Add a map of your location to your website

You can search for your business address on Google Maps. Now click on “link” button to get an embedded code for the map, and include that particular code on your website page that is listed on your Google+ Local page.

10. Create a separate website page for each location that you wish to target

If your business operates from multiple locations, you need to create one page on your site for each of them, and optimize (header tag, title tag, written content, etc) each of those pages specifically for just one location.

11. Optimize your website for multiple devices

You should optimize your website for various mobile devices such as laptops, desktops, tablets, and smartphones. Having a responsive web design that renders on all devices will impact your business’ web presence on Google mobile search. For information on mobile web design, click here.

12. Create separate page for each of your products or services

Create one page that effectively summarizes all your services or products and have a link to other pages that cover details of those products. Also write unique content for your website.

13. List your business on directories and third-party websites

List your business name, address, and phone number on authoritative and trustworthy websites. Ensure same phone number and address is listed each time. This will definitely boost your local SEO efforts.

Facet Tech Unveils Software & Website Development for Peoria Area Businesses

As an organization expands, its technological needs also changes with most businesses requiring creation of new systems and/or IT support systems that will ensure free flow of information. And when considering a change or installation of a new system in an organization, it’s very important to work with experts in the IT field who have vast experience to create a stable and reliable information system. web software development

For over 25 years, Facet Tech has specialized in providing the commercial community of Peoria and Central Illinois with creative and adaptive IT solutions with greater reliability. As a result, the company has managed to maintain its solid reputation and grow into new areas of business.

Of the new areas of business at Facet Tech includes website development and software development for both small and medium businesses as well as larger corporations. These new software and web solutions focus on the most cutting edge platforms for optimal website performance and search engine friendliness. To learn more about Facet Tech’s services in web development, visit FacetTech.com.

Why Choose Facet Tech?

In addition to web and software development services, there are a number of other reasons why so many Peoria, Il businesses choose Facet Tech for their comprehensive computer and technology solutions.

Experienced & Reliable IT Support Solutions

Facet Tech is capable of meeting all the IT needs of an organization. Right from business networking, to data backup, to virus removal all through to software installation, there is much one can expect in terms of IT solutions.

Whether the company in question is a construction, manufacturing, accounting, medical, investment of non-profit organization with a large number of computers, Facet Tech offers solutions tailored to meet the specific needs of each business or organization. If a company’s staff is overwhelmed with work or are need of specific expertise, then Facet Tech is the ultimate IT solution company that Illinois based businesses can reach for.

Majors in a Variety of IT Solutions

A larger organization will usually have more IT needs compared to a medium or small business. That’s why Facet Tech undertakes to help the business system run smoothly by providing companies with they exactly need. The IT Company offers consulting, server support, desktop support, managed email protection, managed firewall service, managed online backup, disaster recovery, and imaged backup service as well as cabling service.

Other services include Network and infrastructure design and planning, server virtualization, hardware recycling services; virus, malware and malware detection and removal and Managed Microsoft product support. Facer also employs the latest security hardware, software as well as methods so business data remains is safe and secure at any time. Also, the company’s experts use proven processes and procedures with only certified engineers allowed to fix the systems at any given time.

Faster Responsewebsite development peoria

When an organization data has been lost or hardware broken down, then it might need to call for emergency data recovery or backup service. For the years it has been in operation, Facet tech has always strived to provide a faster response to all customer needs. The company’s highly qualified management team is quick in assigning staff, coordinating facilities and remote utilities to ensure the client’s needs are properly taken care of.

The faster response eliminates downtime, which makes any IT system more productive increasing profitability and employee satisfaction. Facet Tech also consists of a friendly team of experts which makes it easy to work with them and have a smooth transition into a safer and more sophisticated system.

Facet Tech stands out as one of the best companies covering Peoria and Central Illinois. For software development, hardware repair or web development, you can trust the company to deliver nothing but the best. Organizations are currently driven by the need to create more traffic to their websites, rank high in search engine pages and have site that’s smooth to navigate. Facet Tech’s IT packages are the best solutions to any problem or needs that any type of business or organization m might be looking for.

Learn more about the company or contact their Pekin-based location at:

Facet Technologies, Inc.
2103 Court Street
Pekin, IL 61554
Phone: 309-353-4727

3 Essential Local SEO Tips for Plastic Surgeons

SEO strategies of yesteryears are rapidly careening to obsolescence as new and more effective strategies are defining current best practice. For plastic surgeons, there is fierce online competition in Google search as more and more surgeons realize the immense opportunities that lie with a solid SEO strategy.seo tips plastic surgeons

According to various studies, a little over 74% of patients confess that they found their plastic surgeon online. That, goes a long way to reassure anyone that SEO for plastic surgeons is hardly different from most small businesses.

If you have a local plastic surgery practice, target patients in your are will likely go online to scour for the best plastic surgeon they can find to meet their needs. While standard SEO strategies remain consistent, there are many new opportunities to grow an online brand, which can result in greater SEO performance for surgeons. Below are some of these SEO strategies that are proven effective for optimized surgeons.

Content Marketing

As a plastic surgeon you probably understand that before people commit to use your service, especially in any form of surgery, they need to have detailed information pertaining to your practice, your competence, and detailed treatment descriptions.

They may also need to watch a few informational videos before making the ultimate decision. That is because plastic surgery is essentially a very weighty decision. If your site is a reputable source of online information regarding plastic surgery treatment, prospective patients will trust you enough to book appointments with you.

If you do very informational blog posts, create amazing videos and tantalizing eBooks, you are on the right path towards sharing important information that will consequently promote your plastic surgery services. For instance, a study recently found out that simply sharing relevant photos in social media resulted in a 31% rise in requests for plastic surgery.

Review Generation

In other industries, clients will find you as a result of referrals. That is not the case with plastic surgery. Plastic surgery patients are most likely to find their surgeon more as a result of independent research rather than referrals. Therefore, with vast numbers of people scouring online for reviews of plastic surgeons, it is good for any plastic surgeon worth his salt to adeptly manage their online reputation by strategizing on the means of getting flattering reviews.

To bolster the importance of good reviews towards garnering clients, a research conducted by Pew Research Center found out that 30% of internet users refer to online reviews of healthcare providers and treatments.

Further, as per a Healthworks Collective Research, 26% of patients use consumer-generated reviews to make their decisions on whether to book an appointment or not. Thus, online reputation management for plastic surgeons is important as many patients will trust the online reviews and experiences of other people. A high volume of positive Google reviews can also translate to better SEO for plastic surgeons.

Social Media Marketing

There are numerous social media sites that exist and the list keeps growing each day. As the social media sites increase, so does the number of users. According to a fairly recent research, 72% of internet users are active on the social media. In short, social media channels are one of the quickest and easiest ways to cultivate a web presence.

As a result, it is important for any plastic surgeon to keep up with the current trends and take advantage of the large clientele base that is accessible through different social media channels. Social media marketing, especially in Facebook, Twitter etc. generates a steady income for your surgery practice, increase your practice’s visibility, create a brand awareness and thus help your marketing efforts offline and online.

10 Ways to Optimize Your E-commerce Site from All Angles

As the decade slowly elapse, revolution in the e-commerce world has in no doubt risen to heights. According to a reputable statistics research body, 72% of most adults buy products online.e-commerce optimization
So if you own an e-commerce site, below are are 10 effective tips to enable you survive and thrive in a competitive digital marketplace.

1. Minimize delivery charges

Sometimes the deals may be quite unreasonable but when it comes to the shipping charges, the deal becomes somewhat disheartening. If you are an e-commerce site owner, you may be relying on those shipping charges to add up on your marginal sales but do not forget it could also be a very sure way of repulsing your customers.

Free unconditional shipping is one of the most crucial elements in deciding on making a purchase through a website. If it proves to be a hustle in providing free shipment, you may instead opt for trying to cut out on the charges and offering the least possible charges in an effort to increase on the profits.

2. Define your USP and make it known

The first step for your business is to get familiar with your niche, demographic and the Unique Selling Point (USP). The sole purpose of an USP is to not only align and describe your particular product, but also to help you target a particular audience of your choice; hence attracting more buyers and consequently increasing on your sales. When determining a USP there are two questions you need to ask yourself, what makes you different from your close competitors? And why would a customer go for your shop and not that of your competitors?

If you can comfortably answer the above, then the answers serve to be your USP. When determining all this it is wise to keep in mind the needs of your customer; therefore, let them know about your USP early enough.

3. Give reassurance and transparency

Rules and regulations governing e-commerce stores always ensure that any online business gives accurate information of their products and gives correct business information. However, this does not guarantee unwarranted trust from a client therefore; include content which has answers to queries.

For example, queries over deliveries, returns and perhaps cancellations. The purpose of this is to ensure that you present yourself as an honest, open and very upfront e-commerce business. Create a forum of the Frequently Asked Questions (FAQs) where a buyer may navigate quickly before landing into any decisions.

4. Opt for secure and safe payment options

Any e-commerce site should have secure and safe payment options achieved by either PayPal, credit cards, bank details or the rest of the payment options. Customers will always have that tendency of making purchases only after they are sure they have trusted and secure options of payments.

On your webpage, display clearly the payment options that you use to give your customers reassurance and also it would be advisable to provide a wide range of payment options to accommodate everyone.

5. Reduce extra steps/clicks

This means that for some customers they may find it tedious going through on those extra stages just to get what they want. Online purchases generally are to help visitors access on the commodities they require through minimal clicks. The only way out would be to provide either “guest” options or any other express options that will capture the attention of your customers. A good audit of your e-commerce site will help to ensure this is aligned.

6. Be consistent on carts that were abandoned

This occurs when customers bail out and refuse to get committed to the sales even though they had already placed orders on the carts. Following up on such carts helps get a hold of the sales as the customer on the other hand is still intending to buy.

Create that follow-up email; customize it so that it contains specific highlighted offers and products or services so as to encourage your customers to retake on the purchases they had abandoned earlier.

Alternatively, you may opt in providing the shortest link that takes you directly to what had been abandoned earlier. This enables the customers to only click and they are directed back into where they had earlier left off at.

7. Provide a live chat option

Lacking personal interaction with your customers makes your business come across as somewhat impersonal. And this may repulse your customers therefore; provide a prompt contact where you can be reached.

You can achieve this by providing your telephone and email address through which all customer queries can be asked and answered through. You should also work to show your customer that you are pleased when they called you and always be courteous.

8. Be photogenic with your products

Use exemplary photos that should try and curb the cons of the customer not being able to touch your product. Photos also provide the best impressions and decorations that can be zoomed to give that clear picture. This gives the customer that feeling of realism and makes them scrutinize the minute details hence they may opt to buy your product.

9. Encourage reviews from your customers

These reviews have benefits like for instance through e-commerce Search Engine Optimization (SEO) and still they create unique quality content that helps you display your quality content. Provide site link extensions that where your customers can provide their reviews.

10. Learn to give an estimated time of delivery and return time

This gives the customer a felling of assurance and trust that the product will soon arrive. Delayed deliveries may tend to repulse your customers making them opt for your competitors. Give your customers confidence by providing information on your standard delivery times. Furthermore, reinforce your message by providing estimated delivery times.

In conclusion, it would not only be a wonderful idea but also a wise idea to follow the above strategies to improve on your e-commerce site so as to yield the very best end products.

Starting a Business in 2016: Tips on How to Begin

A lot of people would like to start their own business but are not quite sure where you start. There are so many different things that goes into building a successful business plan that many individuals are daunted and intimidated by the process of just beginning. starting a business plan

Starting a business involves a lot of planning and decision making. But the process can be taken in stride. Below we share some key elements for individuals looking to start a business in 2016.

Starting a Business

Whether you’re starting a business as a triathlon coach or starting a web marketing consulting business, all of these insights can  apply Here are some tips that people can follow in order to start a business appropriately in a structured and more strategic manner.

Draft A Business Plan

There is a need for a business plan to be made first before doing any action. Through the business plan, the whole plan of action will be written down. The business plan may also involve some of the costs that are needed to sustain the business and keep it afloat for a certain time being. It is important that the business plan will be written or actually recorded because this will help people keep track if they are following their plans well.

Be Open to Ideastechnology

People who are opening a business with others should be open to all types of ideas because the right idea may click and will make the business very successful. Aside from being open to certain ideas, brainstorming is also a key to offer something new to people that they have never seen before.

Embracing new technology is big element that should not go overlooked. For instance, if you’re business is going to based in Illinois, you should perhaps find IT consulting solutions in Illinois for a consultation or support to help you make these decisions.

Know the Mission of the Business

What is the actual mission of the business? A business without a mission will surely fail because there is no goal to reach. Goals may change from time to time but the mission should be something that will stay constant despite the possible trends that may occur in the future. The main objectives of the business should always be highlighted to help remind the people who are working on the business to know the right things to do.

Incorporate New Elements to the Business

Unlike in the past wherein businesses that were available had to rely on different means in order to advertise and market their items, a lot of businesses now can rely on the Internet in order to become well known. Here are some new elements that can help a business:

  • Website – Businesses right now are required to make their very own website to allow people to view the items that they can offer as well as the services that they may give. Without websites, businesses will find it hard to become well known in the world of the Internet. starting a business social media plan
  • Social Media – Creating business pages on social media is considered to be common as of late with more and more businesses creating their own pages and accounts in order to reach out to more people. This is vital to web presence marketing and optimization which can directly influence the success of your business.
  • Blogs – There are also some businesses that have created a blog alongside their website so that they can discuss the various things that they offer further. They can also help create web content that will entice people to realize why the things that they are offering and selling are needed.

The mixture of the old methods of starting a business infused with the new is always highly effective in improving the success rate of a business. Starting a business will need careful planning and proper knowledge of old and new ways of promoting.

How To Shop For An Ecommerce SEO Company

All ecommerce businesses that hope to attract more customers via Google search often must enlist the services of professional ecommerce SEO companies. Most proficient ecommerce SEO service providers employ the resources and experts who know exactly how to help your ecommerce site rank higher in Google’s organic search results.SEO Ecommerce Site Audit

However, the quality spectrum of ecommerce SEO’s is vast. It’s important to work with a company that is not only adept and effective, but trustworthy and honest. Below we delve into single primary pillar that will help shop for the right ecommerce SEO company to fit the bill.

The Benchmark: Ecommerce SEO Site Audit

A reputable ecommerce SEO company will conduct an SEO audit on your company’s website to establish the reasons why people don’t seem to find your website in search engine results. The main method used by people to find information online is by typing in searches on their favorite search engines which rank results according to websites that use most of the keywords they used. This means that a web marketer must be skilled in content creation so that they can easily place keywords in their content to help them rank top in search results.

An initial ecommerce SEO site audit from a reputable company is very helpful in figuring out specific keywords that target customers are likely to use in order to find your website. To do this, the ecommerce SEO company professional will study your business, your products and the impact you wish to make before creating content that will send this message across to possible clients.

Technical SEO Audit

The audit will also help in determining the technical issues that need correction to get your website ranked higher in search engine results. Such technicalities might include overstuffing of keywords and improper use of links that might often result in penalties by search engines. If your site has already been de-ranked, it can be very difficult to recover as you require a strong SEO campaign to get back on track. This is where SEO ecommerce companies come in to help with their superior content creation skills.

Initial ecommerce SEO audits are also instrumental in generation of top tier meta-data that goes a long way in helping clients find your business more easily. Search engine optimization keeps changing, a situation which most online marketers cannot keep up with. To avoid being left out, online businesses enlist the services of ecommerce SEO companies that can ensure that your website is suited to current trends to bring more visitors to your site. They also make sure that Google local and webmaster tools are appropriately set to encourage more people to enter your site.

Content Audit & Strategy Formation

Once an initial SEO audit has been done, the company goes on to create high quality content and updating it regularly to keep visitors coming back. Most webmasters work very hard to generate content only to abandon the site and leave their visitors stranded with questions. Visitors appreciate sites where feedback is easy to come by and will bolt away from those that fail to respond to their questions or comments.

To assert your online presence, SEO is mandatory but do not plunge in without conducting an audit to help you determine the best plan of action. This will save you from wasting time and money dealing with areas that do not require much attention. Hiring an ecommerce SEO audit company is the best thing you can do to boost the all-important rankings in search engine results.

To learn more about ecommerce SEO services and receive a free, no obligation SEO site audit, visit www.ClickCentricSEO.com, a professional and highly-acclaimed ecommerce SEO company.

5 Plastic Surgeon SEO Tips for Local Practices

For plastic surgeons with local websites, gaining and maintaining a prominent online presence is one of the keys to ensuring a steady flow of clients. However, as some of you may have already known, getting relevant traffic and increasing sales via online websites is, to say the least, a daunting task. Many surgeons embarking on SEO are left with the feeling that they are missing out on a very important principle for gaining traffic.

plastic surgeon seo tips

Here’s the deal: there’s no one-size-fits-all solution to boost your business using online resources. There are, however, some practical surgeon SEO techniques you can use to improve your search engine rankings and increase your conversion rates:

1. Conduct a Citation Audit (Name, Address, Phone Number)

First and foremost, you need to conduct a citation audit. A citation is a reference or mention of your business’ name, address, and phone (NAP) anywhere on the web. Citation consistency is seen as the third most important ranking factor in the 2014 Local Search Ranking Factors outlined by Moz.com. You need to make sure that your company details published on various websites are accurate as wrong phone number, address, or name may lose you traffic and customers.

2. Get Listed on Local Directories

Online directories are the equivalent of Yellow Pages of the years gone by. In this age, potential patients most of the time turn to online directories to search for the nearest or most reliable surgeon in town. Don’t miss this chance. Search for the most relevant local directories and get yourself cited there.

When people see your name in respected online directories, they get the impression that you’re respectable and trustworthy as well. Good resources for getting listed on local directories (particularly those that can empower your surgeon SEO strategy) include Yext and Whitespark, to name just a couple.

3. Get Listed on Medical-Specific Directories

Let’s not forget about medical-specific directories. These can be a powerful tool if you use it right. Search for directories that list medical practitioners whether by field, area, or membership to associations or organizations. There are also field-specific directories such as Lasik Surgeon Directory which lists eye surgeons, Spine-Health Directory, Orthopaedic Surgeon Directory, among others. Getting listed in such sites will increase your exposure and enhance your credibility.

4. Ensure Your Surgeon Website is SEO-friendly

This is perhaps one of the best things you can do to improve your surgeon SEO strategy. Website’s SEO-friendliness does not just rely on stuffing pages with keywords (as this can just get you penalized), but rather sound SEO for surgeons encompasses many elements, such as link structure, content, URLs, filenames, and images. In other words, everything in your website should be purposively tailored to increase SEO performance, all while crafting your local brand as surgeon. One great resource is the services and solutions for SEO at Optimized Surgeons.

5. Regularly Publish Industry-Relevant, Evergreen Content (On-site & Off-site)

We mentioned a while ago that SEO for surgeons involves content creation. In fact, producing relevant content that will add value to your readers is indispensable if you want to hit it off with Google. First, keep your content relevant to your readers. You’ll also find it valuable to your plastic surgeon SEO program to ensure all content is media rich and long-form.

Write what they want or need to know, not simply what you want to let them know. Think how they think; what are their questions, assumptions, information needs? Second, keep it evergreen – meaning write contents that will stay relevant even years from now. For example, if you’re an eye surgeon, you may write about Factors to Consider Before Undergoing an Eye Surgery. It’s both relevant and evergreen. One last note: it’s important to regularly publish such contents, either on your website or not, as it shows that you’re actively engaged with your audience and that you’re an expert in your field.

How to Outsource the Right Provider of Ecommerce SEO Services

Most ecommerce site marketing teams encounter difficulties when it comes to earning top ecommerce SEO rankings in the search engines. Not only are the product-related keywords highly competitive, but Google’s shopping listings and PPC ads occupy a considerable chunk of real estate.Ecommerce SEO

As a result, most e-retailers seek the help of ecommerce SEO experts and service providers to assist in their endeavor to become more visible in Google search. As many ecommerce marketing teams scout for legit providers to outsource ecommerce SEO services, it’s vital to have the right mindset and approach to find the ideal SEO specialists.

Preface: Understand the Nature of Ecommerce SEO

The “how much?” mentality when looking for a good service provider can sometimes be disastrous. Instead, ecommerce site owners seeking good SEO assistance need to concentrate on the qualities and standards of their prospects.

There are many self-proclaimed ecommerce SEO specialists that range from elite experts who know their stuff to sheisty keyword stuffers. If you are an e-retailer and you are considering hiring an ecommerce service provider to help in your organic engine search marketing ventures, you will want to know and understand what really defines quality ecommerce SEO service providers who are click centric to your customers needs. Below are the most important yet general questions you should take into account when scouting for a good ecommerce SEO company.

1. Can the Company Provide an Ecommerce SEO Site Audit?

Outsource Ecommerce SEO ServicesBefore investing in any ecommerce SEO service provider, one the most important questions you have to ask the company is if they provide ecommerce SEO site audit services. Some companies provide free SEO audits as an initial means to analyze how they can assist you with your goals and strategies while some will perform the audit for a fee.

Regardless of your options, getting a thorough and professional ecommerce SEO site audit will assist you ensure that your investment in an SEO service provider yields maximum ROI. You have probably heard of the term “information is gold.” When it comes to putting together an effective plan for ecommerce SEO, this could be nothing further from the truth. Receiving the insights and information provided by an SEO audit will arm both you and your team with the right knowledge of what is really needed.

If your business’ internal marketing department is SEO savvy, auditing will help reveal the opportunities and weaknesses that the department needs to address. What you learn from the audit report is ultimately the gold. With the awareness and information provided from the SEO audit report, you will have a better understanding of what really needs to be done. You can also leverage your knowledge to pinpoint if the company is qualified ,understands where your website stands and what needs to be done to accomplish your site’s goals.

2. How Does the Ecommerce SEO Company Generate Links?

Link building is a very crucial aspect of SEO. You cannot have your site ranked highly without in-bound links. But there is the negative side of link building. Before entering into an agreement with a SEO service provider for link building services, make sure that their SEO services are white hat and ethical. You can even ask them where they will get links for your business.

3. Is Social Media Included With Ecommerce SEO Services?

Social Media EcommerceSuccessful SEO campaigns rely on being social. Without social media, your website’s ranking potential is diminished. Google’s algorithm is evolving towards being socially inclined especially when it comes to webpages ranking. Social signals, such as Facebook Shares/likes, Pins, Google +1’s,Tweets and LinkedIn Shares, are having a major impact on SEO practices and keyword rankings in general.

Due to this, developing a relevant and loyal audience on social media is very important for ecommerce SEO success. Respectable and high-quality SEO service providers should have dedicated social media experts to manage such efforts. These three questions should not miss on your bullet point list to ask your potential Ecommerce SEO services provider.

Going From Local Peoria Web Design to Full-Service Internet Marketing

OIC GroupOIC (Online Innovative Creations) Group, Inc. is undoubtedly one of the most popular and trusted web design and SEO companies in Peoria, Illinois. Since 2002, the Peoria-based website design company has been offering full-service web design and SEO services to small and medium size businesses. Now, the company has grown to offer complete Internet marketing solutions to business throughout the globe.

Reviews about this particular Peoria web design company have been positive and encouraging as well. OIC offers a wide range of web development and SEO solutions to suit the varying requirements of different customers. Some of the services OIC delivers include: web design and development; mobile, organic, and technical SEO; content management systems; custom web application development; email marketing; website hosting; pay per click (PPC) advertising; social media marketing; link building, and many more.

CMS-Integrated, SEO-Friendly, Fully-Functional Websites

At OIC, they develop fully-functional and easy to manage websites with their own search friendly CMS. The Peoria-based website design firm also offers a wide variety of support services to safeguard the interests of the clients in the best possible manner. This Peoria web design company also focuses on developing top quality ecommerce marketing and website development, and the highly talented and experienced designers are deeply committed to make a website highly dynamic, truly functional and extremely appealing as well. OIC Web Design Peoria

Internet marketing manage of OIC Group, Tyler Tafelsky, shares some of the input that the company has received:

“Over the last year, we have gotten a lot of great feedback from our clients. Additionally, we taken on a lot more business outside the scope of web design in Peoria. We’re now offering programs ranging from full-service ecommerce marketing to specialized SEO and link building.”

Tafelsky, who has been with the business for over 3 years, has helped the company grown into what it is today. He also noted how excited he is about the company’s future growth in offering more specialized SEO and Internet marketing solutions.

It will be unfair not to mention about the cost-effectiveness associated with OIC’s Peoria web design services and the feedback of the existing clients clearly reassert this opinion without a shadow of doubt as well. Many local business have realized a high degree of success because of OIC Group’s SEO web design packages. With new inbound traffic and well-converting website, these local business have a lot of appreciation and respect for the company.

Offering Free SEO Web Design Audits

SEO Web Design AuditMany business and other organizations have been seeking the help of OIC Group to conduct standard SEO web design audit and during the website optimization audit, the highly skilled professionals of OIC assess the technical performance and fluidity of the site in a detailed manner. The audit provides an in depth review of the website and organic strategy in the core areas that leading search engines pay attention to and this process also consists of detailed analysis of keyword usage, content usage and link profile as well. To apply for an audit from the Peoria web design company, visit www.OICGroup.net

The SEO website audits conducted by OIC reveals the most relevant keywords, a list of technical SEO recommendations, well thought out strategy on improving the content for targeted keywords, valuable insights on how to rank for competitive search queries, accurate metrics that count real people (not cookies), detailed information about competitors’ strategies and many more. In a nutshell, it can be said without an iota of doubt that OIC offers everything that a business organization needs for reaching on top of search engines; starting from web design to site audit and highly advanced social media marketing solutions as well.