Tag: internet marketing

Top 3 Local SEO Tools for Success in 2017

The increasing importance of local SEO for small-to-medium sized businesses cannot be overlooked. Even for small businesses in moderately competitive geographic markets, certain factors citations, backlinks, on-page SEO, competitive analysis and rank tracking all need to be incorporated into a local SEO campaign.

For instance, one important component like citation building and auditing is vital to ensure consistency and eliminate any redundancy or duplication. In today’s competitive landscape with the local 3-pack now the most coveted advertising space for SMBs, success with local SEO hinges on properly optimized citations surrounding your business. But that is just one example.

local seo results

The local 3-pack is the most valuable form of marketing and advertising for certain businesses that operate on the local level.

Local search rivalry is also fierce and surface-level research to determine your competition before entering your niche or market is not enough. In-depth competitive analysis allows you to pull comprehensive competitor data, which lend insights and opportunities. Certain tool can determine your competitors’ rankings for specific keywords, which can provide new keyword opportunities.

Further, with competitive analysis and link auditing tools, you can pinpoint new opportunities to generate backlinks dovetailing on some of your competitors backlink profiles. Combined with rank tracking, you can better monitor and receive critical alerts on your business’s local ranking.

Our Top 3 Local SEO Tools

To effectively address these vital components to local SEO, we’ve compiled a list of our favorite tools to get the job done. Each of these local SEO tools has its own unique features and functionality. It is therefore important to match the features to what weaknesses you have in your local SEO efforts.

I can personally attest to using these tools and finding them immensely valuable. As SEO specialist for a search-first Internet marketing company in Atlanta where local SEO is major aspect of our company.

BrightLocal

As one of the most effective citation services for SMBs and local SEO agencies alike, BrightLocal is used by over 1,000 SEO-related agencies. The staff members handle over 60,000 monthly citation submissions. What’s unique about BrightLocal is that they do both manual citation building, as well as direct-to-site submissions and automated distribution using data aggregators.

bright local seo tools

The CitationBurst tool makes building and correcting citations a breeze.

Here, as a user, you will enjoy flexibility. Users also pick which sites to be updated for them. The manual submission service is available in countries such as US, UK, Canada, and Australia among others.

BrightLocal charges about $2-$3 and $55 annually per listing for manual and aggregator submissions, respectively. The latter comes with free one-year updates. In addition, you select both the number of sites as well as the sites themselves. The guarantee is that 7 in 10 submissions will go live within a month of submission.

For more information about BrightLocal, visit BrightLocal.com.

Moz Local

This local SEO platform-meets-service focuses on using Aggregators to distribute data. With this you can update and/or submit your listing details directly to the main 4 aggregators, including 5 directories.

Run your listing audit using this service and determine your listing’s locations as well as the completeness of  citation data. Your listing CSV data can be uploaded and submitted to this service’s network for a fee of $84 a year.

moz local seo tool

Audit listings and citations with ease using one of many tools provided by Moz Local.

Moz Local is Google My Business-compatible, allowing you to pull your data from within and push your data updates as well. Moz Local also submits to the four main aggregators and presents an excellent audit tool for viewing duplicates and existing listing completeness.

Update and re-verify your listings at any given time. However, aggregator distribution might experience delays, causing listings to go live a little slower. The white-label reporting option is also lacking.

For more information about Moz Local, visit Moz.com.

Raven Tools

With automated marketing reports, Raven Tools saves on time. Is also allows you to create comprehensive SEO and PPC marketing reports fast and schedule them for quarterly, monthly, or weekly submission.

Raven Tools also allows you access to several data sources, including Google Analytics, Bing Ads, Google AdWords, Search Analytics, Facebook, Twitter, and more.

raven tools seo local

Pinpoint both on-page and off-page SEO opportunities with Raven Tools’ easy-to-use dashboard.

Perhaps the most dangerous SEO tool in the Raven Tool suite, is the Site Auditor. This can automatically crawl your site or any other domain and gather key data on technical and on-page SEO elements (i.e. length of or missing titles and meta data.) Moreover, it also supports Google’s latest requirements, including mobile UX and page speed.

For more information about Raven Tools, visit RavenTools.com.

Do you have any awesome local SEO tools for 2017 that you prefer? Let us know in the comments section below.

This articles was contributed by Tyler Tafelsky of Captivate Search Marketing, a SEO and Internet marketing agency based in Atlanta, Georgia. Learn more about local SEO and Google Maps marketing or get more information about the Atlanta SEO and Internet marketing company I work for below at:

Captivate Search Marketing
1800 Peachtree St NW #205
Atlanta, GA 30309
CaptivateSEO.com

How to Create Your Business’ Web Presence Optimization Strategy

Web presence optimization is the practice of optimizing and promoting a business’s online brand for better visibility, awareness, and recognition through many channels.

Having a strong web presence is essential to any kind of business since the many technological advancements witnessed today are propelling us further into a digital age. Businesses that have benefited from maximizing their online visibility understand well the benefits of web presence optimization. web presence optimization flybert

Web presence optimization plays an integral role in any business plan. Although it mainly involves website management, it’s a continual process meant to increase the prominence of a business as a whole.

Web presence optimization incorporates several online media: local listings, review sites, blogs, and social media channels such as Twitter and Facebook.

By investing in web presence optimization, businesses get to increase their convenience as well as their consumers’.

Defining the Pillars of Web Presence Optimization

There are various aspects of establishing a strong web presence, starting with website content development: textual, audio and video. These aspects should complement each other. That means good graphics should go hand in hand with well researched and expertly written content.

Search engine optimization (SEO) an essential part of content development. In SEO, much emphasis is put on strategic use of keywords in the headlines, titles and content, and even in the tags and properties of the images being used. Visual images, such as photos and videos, should have ALT tags and properties using one or two keywords for optimization purposes.

But that’s just the tip of the iceberg. Below are a few additional channels to a complete web presence optimization strategy. You can learn more by visiting WebPresenceGroup.net, particularly the website’s recent article on how to create a web presence optimization strategy for your company.

Social Media Marketing

In order to maximize your online presence, you should start building and optimizing your web presence. Social media influence has a huge impact on a business’s web presence in many ways. The greater the audience, the more the likelihood that you’re content will gain more exposure. A business with more exposure will build awareness and grow its brand. Besides, generating more likes and tweets improves a business’s SEO ranking.

Gathering data and feedback on products and services increases inbound quality traffic to web properties hence bringing value to a business. You can easily build your brand by investing in social media advertising.

PPC Advertising

PPC advertising is an excellent way of capturing quality search engine exposure for keywords that generate profitable web traffic. Businesses should create PPC advertising accounts and optimize them. PPC advertising offers a great supplement to organic SEO and maximizing search visibility.

Blogging

Although it is commonly overlooked, blogging can be used by website owners to establish their identity. The blog should be updated regularly so that readers can have something new to read every time they visit. The blog should be integrated into a website and should follow the design of the rest of the website. For a blog to serve its purpose, it must be interesting for visitors so that they can subscribe to the blog and follow posts. This will help to build a community around a business.

Newsletters

Newsletters are essential in building leads. In order to optimize your web presence, design a relevant newsletter and pin it on your website. There are countless tools available online to send mails to subscribers. It’s important that you get one that fits into your scheme of things and budget. Make use of the newsletter to send your customers news and information about new products and any other worthy information.

Other Forms of Content Marketing

Content marketing is a very effective channel to attract quality leads by creating and promoting exceptional and highly-relevant content. It is actually the voice of businesses’ web presence optimization strategy as it offers boundless possibilities to strengthen a business’s creativity and build greater brand awareness.

Overall, web presence optimization provides businesses with global presence. A business that successfully increases their web presence stands more chances of tapping into new regions and demographics leading to growth opportunity and maximization of interactive feedback.

3 Ways to View SEO & Internet Marketing Differently

For any business in today’s digital marketing age, having an prominent online presence is vital to grow and succeed. In essence, when your web presence thrives, so does your business.view web presence optimization seo differently

In the last decade, most businesses have become fixated on SEO and other basic forms of Internet marketing and online advertising. But now, many companies are starting to realize the important of a building more comprehensive strategies that focus on optimizing a web presence through many channels.

To help paint the picture of what a more all-inclusive web presence optimization strategy looks like, below we outline three ways to view SEO, and Internet marketing as whole, a little differently.

1. Content Marketing + Social Media Marketing

Social media marketing is very important in internet marketing because of the fact that it helps build customer loyalty, which in turn leads to the generation of more sales. Social media marketing allows customers of your business to easily engage through a platform that they already use which helps in the successful building of your business on the web.

channels for social web presence optimizationVarious social media platforms include: Facebook, Twitter, Instagram and LinkedIn to mention a few. Despite the fact that businesses are different and thus, they require different social media platforms, social media platforms such as Facebook and Twitter are common to nearly every business that exists. This is because they allow you to promote your business in every way that is, through news posts, videos and photos and also effectively interact with your clients as well as potential clients.

In addition to social media marketing, content marketing is very important because you have to come up with the best content that you will share on social media platforms which will strategically help to build your audience and establish a powerful brand. The more engaging and socially-favored your content is, the larger the audience you will build and the stronger your brand will continue to grow.

2. Defining Your Business’ Web Presence

The second approach to internet marketing is through the establishment of a web presence. In order to promote your business and build a powerful audience in internet marketing then you should ensure that your business has web presence through many different online channels.

The website for your business can be as simple as possible so long as it contains all the necessary information that clients and potential clients would need to know about your business. But moreso, focus on establishing other web properties like social media profiles, directory listings, micorsites, and guest blogging relationships.

Web presence optimization leads to the generation of a large customer base and a stronger brand of your business. The content of your website should contain all the necessary information in the most unique and creative way possible as this will lead to successful web presence optimization. This in turn leads to a great increase in the generation of sales of your business.

3. Search Marketing + Web Presence Optimization

In SEO and Internet marketing, web presence optimization involves search marketing channels in the sense that the website you create for your business should be easily found in search engines (via organic SEO and PPC advertising.) This can help you establish a large customer base and hence an increase in the generation of sales. Statistics have proven that about 90% of customers in the market use search engines to find out more information about a certain product.

There’s no doubt that SEO and other search marketing and online advertising channels will help your business thrive. However, to actualize the full potential behind your strategies, embrace a the comprehensive and all-encompassing approach of web presence optimization. For more insights on web presence optimization strategy and services, visit www.WebPresenceGroup.net