Tag: Google

13 Tips to Leverage Local SEO to Promote Your Business

Local SEO is one of the most powerful marketing mediums for local business. However, many business owners and marketing professional are unsure where to begin with implementing SEO.

These local SEO tips will work for just about any business that want to boost its visibility with local search results. These are the listings for which Google lists three local businesses and a map above the organic search results (commonly known as the the Google 3-pack in the SEO community).3 pack google local seo

Depending on how your website is set up, and your business, you might not be able to implement all of these tips, but implementing just 70 percent of them is enough for most local businesses to rank high in local search results. Let’s jump right in.

1. Create and verify your Google+ Local page

Once you create your Google+ Local page, you need to verify your address (by entering your area pin code), email address (by clicking on email link sent to you), and website (by linking Google+ local page with your site).

2. Have a mailing address in city or town that you are targeting

Without an address, it would be difficult for you to rank in local search results for that particular location. However, you can still rank for normal search results for your localized keywords that are normally displayed right below local business listings.

3. Decide the website page you want to list on your Google+ local page

Assess whether your newly created page, your homepage, or another page on your site (about us, contact, services, etc), is most relevant, in terms on on-site optimization (header tag, title tag, content, etc), to effectively list on your Google+ Local page.

4. Fully complete your Google+ Local page

Write a short (80-100 words) description of your business to populate your Google+ page. It should also include your keywords and services. Provide opening hours, contact details and upload at least one video and five photos.

5. Choose suitable categories on your Google+ Local page

You need to choose proper categories that accurately describe your business for long term SEO success. You also need to ensure your category choices state all about your business (e.g. cosmetic dentist, electrician, dental clinic, etc), rather than products you sell or services you provide.

6. Be consistent with your company name, address and phone number

Make sure that your business name, address and phone numbers are listed on Google+ Local page and they exactly match with the name, address and phone numbers listed on a specific page of your website. You also need to list your local phone number (with its area code and city you are planning to target, on specific page of your website and your Google+ page.)

7. Make it super easy for people to find and/or contact you

You should put your website phone number, address and email address in a prominent position on each page of your site. Also add a contact form to your website’s footer or sidebar to ensure proper local SEO.

8. Include your keyword and location on your website landing page

Include primary keyword and location that you want to rank for in your header tag, title, and written content on the specific page of your site listed on Google+ Local page.

9. Add a map of your location to your website

You can search for your business address on Google Maps. Now click on “link” button to get an embedded code for the map, and include that particular code on your website page that is listed on your Google+ Local page.

10. Create a separate website page for each location that you wish to target

If your business operates from multiple locations, you need to create one page on your site for each of them, and optimize (header tag, title tag, written content, etc) each of those pages specifically for just one location.

11. Optimize your website for multiple devices

You should optimize your website for various mobile devices such as laptops, desktops, tablets, and smartphones. Having a responsive web design that renders on all devices will impact your business’ web presence on Google mobile search. For information on mobile web design, click here.

12. Create separate page for each of your products or services

Create one page that effectively summarizes all your services or products and have a link to other pages that cover details of those products. Also write unique content for your website.

13. List your business on directories and third-party websites

List your business name, address, and phone number on authoritative and trustworthy websites. Ensure same phone number and address is listed each time. This will definitely boost your local SEO efforts.

3 Essential Local SEO Tips for Plastic Surgeons

SEO strategies of yesteryears are rapidly careening to obsolescence as new and more effective strategies are defining current best practice. For plastic surgeons, there is fierce online competition in Google search as more and more surgeons realize the immense opportunities that lie with a solid SEO strategy.seo tips plastic surgeons

According to various studies, a little over 74% of patients confess that they found their plastic surgeon online. That, goes a long way to reassure anyone that SEO for plastic surgeons is hardly different from most small businesses.

If you have a local plastic surgery practice, target patients in your are will likely go online to scour for the best plastic surgeon they can find to meet their needs. While standard SEO strategies remain consistent, there are many new opportunities to grow an online brand, which can result in greater SEO performance for surgeons. Below are some of these SEO strategies that are proven effective for optimized surgeons.

Content Marketing

As a plastic surgeon you probably understand that before people commit to use your service, especially in any form of surgery, they need to have detailed information pertaining to your practice, your competence, and detailed treatment descriptions.

They may also need to watch a few informational videos before making the ultimate decision. That is because plastic surgery is essentially a very weighty decision. If your site is a reputable source of online information regarding plastic surgery treatment, prospective patients will trust you enough to book appointments with you.

If you do very informational blog posts, create amazing videos and tantalizing eBooks, you are on the right path towards sharing important information that will consequently promote your plastic surgery services. For instance, a study recently found out that simply sharing relevant photos in social media resulted in a 31% rise in requests for plastic surgery.

Review Generation

In other industries, clients will find you as a result of referrals. That is not the case with plastic surgery. Plastic surgery patients are most likely to find their surgeon more as a result of independent research rather than referrals. Therefore, with vast numbers of people scouring online for reviews of plastic surgeons, it is good for any plastic surgeon worth his salt to adeptly manage their online reputation by strategizing on the means of getting flattering reviews.

To bolster the importance of good reviews towards garnering clients, a research conducted by Pew Research Center found out that 30% of internet users refer to online reviews of healthcare providers and treatments.

Further, as per a Healthworks Collective Research, 26% of patients use consumer-generated reviews to make their decisions on whether to book an appointment or not. Thus, online reputation management for plastic surgeons is important as many patients will trust the online reviews and experiences of other people. A high volume of positive Google reviews can also translate to better SEO for plastic surgeons.

Social Media Marketing

There are numerous social media sites that exist and the list keeps growing each day. As the social media sites increase, so does the number of users. According to a fairly recent research, 72% of internet users are active on the social media. In short, social media channels are one of the quickest and easiest ways to cultivate a web presence.

As a result, it is important for any plastic surgeon to keep up with the current trends and take advantage of the large clientele base that is accessible through different social media channels. Social media marketing, especially in Facebook, Twitter etc. generates a steady income for your surgery practice, increase your practice’s visibility, create a brand awareness and thus help your marketing efforts offline and online.

5 Plastic Surgeon SEO Tips for Local Practices

For plastic surgeons with local websites, gaining and maintaining a prominent online presence is one of the keys to ensuring a steady flow of clients. However, as some of you may have already known, getting relevant traffic and increasing sales via online websites is, to say the least, a daunting task. Many surgeons embarking on SEO are left with the feeling that they are missing out on a very important principle for gaining traffic.

plastic surgeon seo tips

Here’s the deal: there’s no one-size-fits-all solution to boost your business using online resources. There are, however, some practical surgeon SEO techniques you can use to improve your search engine rankings and increase your conversion rates:

1. Conduct a Citation Audit (Name, Address, Phone Number)

First and foremost, you need to conduct a citation audit. A citation is a reference or mention of your business’ name, address, and phone (NAP) anywhere on the web. Citation consistency is seen as the third most important ranking factor in the 2014 Local Search Ranking Factors outlined by Moz.com. You need to make sure that your company details published on various websites are accurate as wrong phone number, address, or name may lose you traffic and customers.

2. Get Listed on Local Directories

Online directories are the equivalent of Yellow Pages of the years gone by. In this age, potential patients most of the time turn to online directories to search for the nearest or most reliable surgeon in town. Don’t miss this chance. Search for the most relevant local directories and get yourself cited there.

When people see your name in respected online directories, they get the impression that you’re respectable and trustworthy as well. Good resources for getting listed on local directories (particularly those that can empower your surgeon SEO strategy) include Yext and Whitespark, to name just a couple.

3. Get Listed on Medical-Specific Directories

Let’s not forget about medical-specific directories. These can be a powerful tool if you use it right. Search for directories that list medical practitioners whether by field, area, or membership to associations or organizations. There are also field-specific directories such as Lasik Surgeon Directory which lists eye surgeons, Spine-Health Directory, Orthopaedic Surgeon Directory, among others. Getting listed in such sites will increase your exposure and enhance your credibility.

4. Ensure Your Surgeon Website is SEO-friendly

This is perhaps one of the best things you can do to improve your surgeon SEO strategy. Website’s SEO-friendliness does not just rely on stuffing pages with keywords (as this can just get you penalized), but rather sound SEO for surgeons encompasses many elements, such as link structure, content, URLs, filenames, and images. In other words, everything in your website should be purposively tailored to increase SEO performance, all while crafting your local brand as surgeon. One great resource is the services and solutions for SEO at Optimized Surgeons.

5. Regularly Publish Industry-Relevant, Evergreen Content (On-site & Off-site)

We mentioned a while ago that SEO for surgeons involves content creation. In fact, producing relevant content that will add value to your readers is indispensable if you want to hit it off with Google. First, keep your content relevant to your readers. You’ll also find it valuable to your plastic surgeon SEO program to ensure all content is media rich and long-form.

Write what they want or need to know, not simply what you want to let them know. Think how they think; what are their questions, assumptions, information needs? Second, keep it evergreen – meaning write contents that will stay relevant even years from now. For example, if you’re an eye surgeon, you may write about Factors to Consider Before Undergoing an Eye Surgery. It’s both relevant and evergreen. One last note: it’s important to regularly publish such contents, either on your website or not, as it shows that you’re actively engaged with your audience and that you’re an expert in your field.

How to Outsource the Right Provider of Ecommerce SEO Services

Most ecommerce site marketing teams encounter difficulties when it comes to earning top ecommerce SEO rankings in the search engines. Not only are the product-related keywords highly competitive, but Google’s shopping listings and PPC ads occupy a considerable chunk of real estate.Ecommerce SEO

As a result, most e-retailers seek the help of ecommerce SEO experts and service providers to assist in their endeavor to become more visible in Google search. As many ecommerce marketing teams scout for legit providers to outsource ecommerce SEO services, it’s vital to have the right mindset and approach to find the ideal SEO specialists.

Preface: Understand the Nature of Ecommerce SEO

The “how much?” mentality when looking for a good service provider can sometimes be disastrous. Instead, ecommerce site owners seeking good SEO assistance need to concentrate on the qualities and standards of their prospects.

There are many self-proclaimed ecommerce SEO specialists that range from elite experts who know their stuff to sheisty keyword stuffers. If you are an e-retailer and you are considering hiring an ecommerce service provider to help in your organic engine search marketing ventures, you will want to know and understand what really defines quality ecommerce SEO service providers who are click centric to your customers needs. Below are the most important yet general questions you should take into account when scouting for a good ecommerce SEO company.

1. Can the Company Provide an Ecommerce SEO Site Audit?

Outsource Ecommerce SEO ServicesBefore investing in any ecommerce SEO service provider, one the most important questions you have to ask the company is if they provide ecommerce SEO site audit services. Some companies provide free SEO audits as an initial means to analyze how they can assist you with your goals and strategies while some will perform the audit for a fee.

Regardless of your options, getting a thorough and professional ecommerce SEO site audit will assist you ensure that your investment in an SEO service provider yields maximum ROI. You have probably heard of the term “information is gold.” When it comes to putting together an effective plan for ecommerce SEO, this could be nothing further from the truth. Receiving the insights and information provided by an SEO audit will arm both you and your team with the right knowledge of what is really needed.

If your business’ internal marketing department is SEO savvy, auditing will help reveal the opportunities and weaknesses that the department needs to address. What you learn from the audit report is ultimately the gold. With the awareness and information provided from the SEO audit report, you will have a better understanding of what really needs to be done. You can also leverage your knowledge to pinpoint if the company is qualified ,understands where your website stands and what needs to be done to accomplish your site’s goals.

2. How Does the Ecommerce SEO Company Generate Links?

Link building is a very crucial aspect of SEO. You cannot have your site ranked highly without in-bound links. But there is the negative side of link building. Before entering into an agreement with a SEO service provider for link building services, make sure that their SEO services are white hat and ethical. You can even ask them where they will get links for your business.

3. Is Social Media Included With Ecommerce SEO Services?

Social Media EcommerceSuccessful SEO campaigns rely on being social. Without social media, your website’s ranking potential is diminished. Google’s algorithm is evolving towards being socially inclined especially when it comes to webpages ranking. Social signals, such as Facebook Shares/likes, Pins, Google +1’s,Tweets and LinkedIn Shares, are having a major impact on SEO practices and keyword rankings in general.

Due to this, developing a relevant and loyal audience on social media is very important for ecommerce SEO success. Respectable and high-quality SEO service providers should have dedicated social media experts to manage such efforts. These three questions should not miss on your bullet point list to ask your potential Ecommerce SEO services provider.

Embrace Search Marketing in 2015: Assess Your Brand’s Complete Web Presence

For online businesses who are planning a search marketing campaign for 2015 to help boost their web presence, it is important to look at the big picture to ensure that your search marketing campaign is successful in bringing in more traffic and profit.

2015

Beyond just search visibility that can be earned via organic SEO and Pay Per Click (PPC) advertising, there are a number of effective techniques and mediums that can be leveraged to build a stronger and more authoritative web presence. Below we delve into some actionable concepts that will not only inspire your brand’s web presence strategy but also help to support your SEO and PPC campaigns.

How To Expand Your Web Presence Naturally

Due to the changing times there are many aspects of a company that can be utilized to help influence a company’s search engine ranking and SEO. A strong social media presence is one such aspect that plays a large role in the building of an authoritative brand in the eyes of Google search.

Social media platforms such as Twitter, Facebook, YouTube, and more, can help to generate greater visibility of your website which can generate more traffic and sales. Other aspect of social media sights including social signals and social authority also play a big role in the influence of search engine rankings and SEO.

Understand the Role of Social Signals

Social signals are, in simple terms, the “activity signals” which point back to your website and any online profiles you have from social media websites. For example; if someone were to post a tweet on Twitter with a link to your business website, this would be classed as a social signal. The same would be classed if people took this tweet and reshared or retweeted it to their social media audience.

Social signals can influence search engine rankings dramatically while keeping a low profile as the more times your website link is shared or seen by prospective customers it helps to increase traffic and the overall web presence of your company.

Start Leveraging Social AuthorityPlus Google

Social authority helps online businesses know if their URL’s or links are making an authoritative influence on their audience. Social authority can help to improve SEO and search engine rankings as it helps to show a business if their links are working to engage in new audiences.

By monitoring and changing low grade URL’s, a business has the possibility and potential of increasing their position on Google. This is all part of your brand’s web presence management and marketing efforts. Diversification is key and helps to ensure that your domain is more naturally authoritative.

Using Google+ To Your Advantage

AdWords SOcial Extension PPC adWith the integration of Google+ and social signals, the number of +1’s a company has can be used to their advantage to help leverage a PPC advertising campaign. With the use of Google AdWords Social Extensions, advertisers have the ability to show how many Google +1’s a business has by incorporating this data in PPC ads.

By showing how popular your website is through the help of AdWords Social Extensions, it allows more traffic to trust and become interested in your business, which in turn generates more likes to increase your overall rankings.

How Content Marketing Can Help You

Content marketing is another way a business can help to build their web presence. Content marketing helps to build SEO and search engine rankings via the publishing of valuable content with specifically generated keywords. Content marketing can be anything including blogs, white paper, videos, news, case studies, questions and answers, as well as how-to-guides, photos, and more.Traverse City SEO Search Marketing

To increase SEO rankings, targeted keywords are used to help bring the content to the front page of Google when those keywords are searched. If your business is attached or hyperlinked within the content then more sales and traffic can be generated by those who are interested in the topic or content you are presenting. This can help to build a stronger web presence over time.

As you can see when planning a search marketing campaign for 2015, it is important to take into account all other elements that can make an impact on your search engine rankings and SEO. By incorporating other aspects, you will find that all these elements will work together to support the goal of greater visibility, increased traffic, and higher conversion.