For any business in today’s digital marketing age, having an prominent online presence is vital to grow and succeed. In essence, when your web presence thrives, so does your business.
In the last decade, most businesses have become fixated on SEO and other basic forms of Internet marketing and online advertising. But now, many companies are starting to realize the important of a building more comprehensive strategies that focus on optimizing a web presence through many channels.
To help paint the picture of what a more all-inclusive web presence optimization strategy looks like, below we outline three ways to view SEO, and Internet marketing as whole, a little differently.
1. Content Marketing + Social Media Marketing
Social media marketing is very important in internet marketing because of the fact that it helps build customer loyalty, which in turn leads to the generation of more sales. Social media marketing allows customers of your business to easily engage through a platform that they already use which helps in the successful building of your business on the web.
Various social media platforms include: Facebook, Twitter, Instagram and LinkedIn to mention a few. Despite the fact that businesses are different and thus, they require different social media platforms, social media platforms such as Facebook and Twitter are common to nearly every business that exists. This is because they allow you to promote your business in every way that is, through news posts, videos and photos and also effectively interact with your clients as well as potential clients.
In addition to social media marketing, content marketing is very important because you have to come up with the best content that you will share on social media platforms which will strategically help to build your audience and establish a powerful brand. The more engaging and socially-favored your content is, the larger the audience you will build and the stronger your brand will continue to grow.
2. Defining Your Business’ Web Presence
The second approach to internet marketing is through the establishment of a web presence. In order to promote your business and build a powerful audience in internet marketing then you should ensure that your business has web presence through many different online channels.
The website for your business can be as simple as possible so long as it contains all the necessary information that clients and potential clients would need to know about your business. But moreso, focus on establishing other web properties like social media profiles, directory listings, micorsites, and guest blogging relationships.
Web presence optimization leads to the generation of a large customer base and a stronger brand of your business. The content of your website should contain all the necessary information in the most unique and creative way possible as this will lead to successful web presence optimization. This in turn leads to a great increase in the generation of sales of your business.
3. Search Marketing + Web Presence Optimization
In SEO and Internet marketing, web presence optimization involves search marketing channels in the sense that the website you create for your business should be easily found in search engines (via organic SEO and PPC advertising.) This can help you establish a large customer base and hence an increase in the generation of sales. Statistics have proven that about 90% of customers in the market use search engines to find out more information about a certain product.
There’s no doubt that SEO and other search marketing and online advertising channels will help your business thrive. However, to actualize the full potential behind your strategies, embrace a the comprehensive and all-encompassing approach of web presence optimization. For more insights on web presence optimization strategy and services, visit www.WebPresenceGroup.net