Tag: ecommerce

10 Ways to Optimize Your E-commerce Site from All Angles

As the decade slowly elapse, revolution in the e-commerce world has in no doubt risen to heights. According to a reputable statistics research body, 72% of most adults buy products online.e-commerce optimization
So if you own an e-commerce site, below are are 10 effective tips to enable you survive and thrive in a competitive digital marketplace.

1. Minimize delivery charges

Sometimes the deals may be quite unreasonable but when it comes to the shipping charges, the deal becomes somewhat disheartening. If you are an e-commerce site owner, you may be relying on those shipping charges to add up on your marginal sales but do not forget it could also be a very sure way of repulsing your customers.

Free unconditional shipping is one of the most crucial elements in deciding on making a purchase through a website. If it proves to be a hustle in providing free shipment, you may instead opt for trying to cut out on the charges and offering the least possible charges in an effort to increase on the profits.

2. Define your USP and make it known

The first step for your business is to get familiar with your niche, demographic and the Unique Selling Point (USP). The sole purpose of an USP is to not only align and describe your particular product, but also to help you target a particular audience of your choice; hence attracting more buyers and consequently increasing on your sales. When determining a USP there are two questions you need to ask yourself, what makes you different from your close competitors? And why would a customer go for your shop and not that of your competitors?

If you can comfortably answer the above, then the answers serve to be your USP. When determining all this it is wise to keep in mind the needs of your customer; therefore, let them know about your USP early enough.

3. Give reassurance and transparency

Rules and regulations governing e-commerce stores always ensure that any online business gives accurate information of their products and gives correct business information. However, this does not guarantee unwarranted trust from a client therefore; include content which has answers to queries.

For example, queries over deliveries, returns and perhaps cancellations. The purpose of this is to ensure that you present yourself as an honest, open and very upfront e-commerce business. Create a forum of the Frequently Asked Questions (FAQs) where a buyer may navigate quickly before landing into any decisions.

4. Opt for secure and safe payment options

Any e-commerce site should have secure and safe payment options achieved by either PayPal, credit cards, bank details or the rest of the payment options. Customers will always have that tendency of making purchases only after they are sure they have trusted and secure options of payments.

On your webpage, display clearly the payment options that you use to give your customers reassurance and also it would be advisable to provide a wide range of payment options to accommodate everyone.

5. Reduce extra steps/clicks

This means that for some customers they may find it tedious going through on those extra stages just to get what they want. Online purchases generally are to help visitors access on the commodities they require through minimal clicks. The only way out would be to provide either “guest” options or any other express options that will capture the attention of your customers. A good audit of your e-commerce site will help to ensure this is aligned.

6. Be consistent on carts that were abandoned

This occurs when customers bail out and refuse to get committed to the sales even though they had already placed orders on the carts. Following up on such carts helps get a hold of the sales as the customer on the other hand is still intending to buy.

Create that follow-up email; customize it so that it contains specific highlighted offers and products or services so as to encourage your customers to retake on the purchases they had abandoned earlier.

Alternatively, you may opt in providing the shortest link that takes you directly to what had been abandoned earlier. This enables the customers to only click and they are directed back into where they had earlier left off at.

7. Provide a live chat option

Lacking personal interaction with your customers makes your business come across as somewhat impersonal. And this may repulse your customers therefore; provide a prompt contact where you can be reached.

You can achieve this by providing your telephone and email address through which all customer queries can be asked and answered through. You should also work to show your customer that you are pleased when they called you and always be courteous.

8. Be photogenic with your products

Use exemplary photos that should try and curb the cons of the customer not being able to touch your product. Photos also provide the best impressions and decorations that can be zoomed to give that clear picture. This gives the customer that feeling of realism and makes them scrutinize the minute details hence they may opt to buy your product.

9. Encourage reviews from your customers

These reviews have benefits like for instance through e-commerce Search Engine Optimization (SEO) and still they create unique quality content that helps you display your quality content. Provide site link extensions that where your customers can provide their reviews.

10. Learn to give an estimated time of delivery and return time

This gives the customer a felling of assurance and trust that the product will soon arrive. Delayed deliveries may tend to repulse your customers making them opt for your competitors. Give your customers confidence by providing information on your standard delivery times. Furthermore, reinforce your message by providing estimated delivery times.

In conclusion, it would not only be a wonderful idea but also a wise idea to follow the above strategies to improve on your e-commerce site so as to yield the very best end products.

How To Shop For An Ecommerce SEO Company

All ecommerce businesses that hope to attract more customers via Google search often must enlist the services of professional ecommerce SEO companies. Most proficient ecommerce SEO service providers employ the resources and experts who know exactly how to help your ecommerce site rank higher in Google’s organic search results.SEO Ecommerce Site Audit

However, the quality spectrum of ecommerce SEO’s is vast. It’s important to work with a company that is not only adept and effective, but trustworthy and honest. Below we delve into single primary pillar that will help shop for the right ecommerce SEO company to fit the bill.

The Benchmark: Ecommerce SEO Site Audit

A reputable ecommerce SEO company will conduct an SEO audit on your company’s website to establish the reasons why people don’t seem to find your website in search engine results. The main method used by people to find information online is by typing in searches on their favorite search engines which rank results according to websites that use most of the keywords they used. This means that a web marketer must be skilled in content creation so that they can easily place keywords in their content to help them rank top in search results.

An initial ecommerce SEO site audit from a reputable company is very helpful in figuring out specific keywords that target customers are likely to use in order to find your website. To do this, the ecommerce SEO company professional will study your business, your products and the impact you wish to make before creating content that will send this message across to possible clients.

Technical SEO Audit

The audit will also help in determining the technical issues that need correction to get your website ranked higher in search engine results. Such technicalities might include overstuffing of keywords and improper use of links that might often result in penalties by search engines. If your site has already been de-ranked, it can be very difficult to recover as you require a strong SEO campaign to get back on track. This is where SEO ecommerce companies come in to help with their superior content creation skills.

Initial ecommerce SEO audits are also instrumental in generation of top tier meta-data that goes a long way in helping clients find your business more easily. Search engine optimization keeps changing, a situation which most online marketers cannot keep up with. To avoid being left out, online businesses enlist the services of ecommerce SEO companies that can ensure that your website is suited to current trends to bring more visitors to your site. They also make sure that Google local and webmaster tools are appropriately set to encourage more people to enter your site.

Content Audit & Strategy Formation

Once an initial SEO audit has been done, the company goes on to create high quality content and updating it regularly to keep visitors coming back. Most webmasters work very hard to generate content only to abandon the site and leave their visitors stranded with questions. Visitors appreciate sites where feedback is easy to come by and will bolt away from those that fail to respond to their questions or comments.

To assert your online presence, SEO is mandatory but do not plunge in without conducting an audit to help you determine the best plan of action. This will save you from wasting time and money dealing with areas that do not require much attention. Hiring an ecommerce SEO audit company is the best thing you can do to boost the all-important rankings in search engine results.

To learn more about ecommerce SEO services and receive a free, no obligation SEO site audit, visit www.ClickCentricSEO.com, a professional and highly-acclaimed ecommerce SEO company.

How to Outsource the Right Provider of Ecommerce SEO Services

Most ecommerce site marketing teams encounter difficulties when it comes to earning top ecommerce SEO rankings in the search engines. Not only are the product-related keywords highly competitive, but Google’s shopping listings and PPC ads occupy a considerable chunk of real estate.Ecommerce SEO

As a result, most e-retailers seek the help of ecommerce SEO experts and service providers to assist in their endeavor to become more visible in Google search. As many ecommerce marketing teams scout for legit providers to outsource ecommerce SEO services, it’s vital to have the right mindset and approach to find the ideal SEO specialists.

Preface: Understand the Nature of Ecommerce SEO

The “how much?” mentality when looking for a good service provider can sometimes be disastrous. Instead, ecommerce site owners seeking good SEO assistance need to concentrate on the qualities and standards of their prospects.

There are many self-proclaimed ecommerce SEO specialists that range from elite experts who know their stuff to sheisty keyword stuffers. If you are an e-retailer and you are considering hiring an ecommerce service provider to help in your organic engine search marketing ventures, you will want to know and understand what really defines quality ecommerce SEO service providers who are click centric to your customers needs. Below are the most important yet general questions you should take into account when scouting for a good ecommerce SEO company.

1. Can the Company Provide an Ecommerce SEO Site Audit?

Outsource Ecommerce SEO ServicesBefore investing in any ecommerce SEO service provider, one the most important questions you have to ask the company is if they provide ecommerce SEO site audit services. Some companies provide free SEO audits as an initial means to analyze how they can assist you with your goals and strategies while some will perform the audit for a fee.

Regardless of your options, getting a thorough and professional ecommerce SEO site audit will assist you ensure that your investment in an SEO service provider yields maximum ROI. You have probably heard of the term “information is gold.” When it comes to putting together an effective plan for ecommerce SEO, this could be nothing further from the truth. Receiving the insights and information provided by an SEO audit will arm both you and your team with the right knowledge of what is really needed.

If your business’ internal marketing department is SEO savvy, auditing will help reveal the opportunities and weaknesses that the department needs to address. What you learn from the audit report is ultimately the gold. With the awareness and information provided from the SEO audit report, you will have a better understanding of what really needs to be done. You can also leverage your knowledge to pinpoint if the company is qualified ,understands where your website stands and what needs to be done to accomplish your site’s goals.

2. How Does the Ecommerce SEO Company Generate Links?

Link building is a very crucial aspect of SEO. You cannot have your site ranked highly without in-bound links. But there is the negative side of link building. Before entering into an agreement with a SEO service provider for link building services, make sure that their SEO services are white hat and ethical. You can even ask them where they will get links for your business.

3. Is Social Media Included With Ecommerce SEO Services?

Social Media EcommerceSuccessful SEO campaigns rely on being social. Without social media, your website’s ranking potential is diminished. Google’s algorithm is evolving towards being socially inclined especially when it comes to webpages ranking. Social signals, such as Facebook Shares/likes, Pins, Google +1’s,Tweets and LinkedIn Shares, are having a major impact on SEO practices and keyword rankings in general.

Due to this, developing a relevant and loyal audience on social media is very important for ecommerce SEO success. Respectable and high-quality SEO service providers should have dedicated social media experts to manage such efforts. These three questions should not miss on your bullet point list to ask your potential Ecommerce SEO services provider.