Tag: content marketing

3 Essential Local SEO Tips for Plastic Surgeons

SEO strategies of yesteryears are rapidly careening to obsolescence as new and more effective strategies are defining current best practice. For plastic surgeons, there is fierce online competition in Google search as more and more surgeons realize the immense opportunities that lie with a solid SEO strategy.seo tips plastic surgeons

According to various studies, a little over 74% of patients confess that they found their plastic surgeon online. That, goes a long way to reassure anyone that SEO for plastic surgeons is hardly different from most small businesses.

If you have a local plastic surgery practice, target patients in your are will likely go online to scour for the best plastic surgeon they can find to meet their needs. While standard SEO strategies remain consistent, there are many new opportunities to grow an online brand, which can result in greater SEO performance for surgeons. Below are some of these SEO strategies that are proven effective for optimized surgeons.

Content Marketing

As a plastic surgeon you probably understand that before people commit to use your service, especially in any form of surgery, they need to have detailed information pertaining to your practice, your competence, and detailed treatment descriptions.

They may also need to watch a few informational videos before making the ultimate decision. That is because plastic surgery is essentially a very weighty decision. If your site is a reputable source of online information regarding plastic surgery treatment, prospective patients will trust you enough to book appointments with you.

If you do very informational blog posts, create amazing videos and tantalizing eBooks, you are on the right path towards sharing important information that will consequently promote your plastic surgery services. For instance, a study recently found out that simply sharing relevant photos in social media resulted in a 31% rise in requests for plastic surgery.

Review Generation

In other industries, clients will find you as a result of referrals. That is not the case with plastic surgery. Plastic surgery patients are most likely to find their surgeon more as a result of independent research rather than referrals. Therefore, with vast numbers of people scouring online for reviews of plastic surgeons, it is good for any plastic surgeon worth his salt to adeptly manage their online reputation by strategizing on the means of getting flattering reviews.

To bolster the importance of good reviews towards garnering clients, a research conducted by Pew Research Center found out that 30% of internet users refer to online reviews of healthcare providers and treatments.

Further, as per a Healthworks Collective Research, 26% of patients use consumer-generated reviews to make their decisions on whether to book an appointment or not. Thus, online reputation management for plastic surgeons is important as many patients will trust the online reviews and experiences of other people. A high volume of positive Google reviews can also translate to better SEO for plastic surgeons.

Social Media Marketing

There are numerous social media sites that exist and the list keeps growing each day. As the social media sites increase, so does the number of users. According to a fairly recent research, 72% of internet users are active on the social media. In short, social media channels are one of the quickest and easiest ways to cultivate a web presence.

As a result, it is important for any plastic surgeon to keep up with the current trends and take advantage of the large clientele base that is accessible through different social media channels. Social media marketing, especially in Facebook, Twitter etc. generates a steady income for your surgery practice, increase your practice’s visibility, create a brand awareness and thus help your marketing efforts offline and online.

How to Create Your Business’ Web Presence Optimization Strategy

Web presence optimization is the practice of optimizing and promoting a business’s online brand for better visibility, awareness, and recognition through many channels.

Having a strong web presence is essential to any kind of business since the many technological advancements witnessed today are propelling us further into a digital age. Businesses that have benefited from maximizing their online visibility understand well the benefits of web presence optimization. web presence optimization flybert

Web presence optimization plays an integral role in any business plan. Although it mainly involves website management, it’s a continual process meant to increase the prominence of a business as a whole.

Web presence optimization incorporates several online media: local listings, review sites, blogs, and social media channels such as Twitter and Facebook.

By investing in web presence optimization, businesses get to increase their convenience as well as their consumers’.

Defining the Pillars of Web Presence Optimization

There are various aspects of establishing a strong web presence, starting with website content development: textual, audio and video. These aspects should complement each other. That means good graphics should go hand in hand with well researched and expertly written content.

Search engine optimization (SEO) an essential part of content development. In SEO, much emphasis is put on strategic use of keywords in the headlines, titles and content, and even in the tags and properties of the images being used. Visual images, such as photos and videos, should have ALT tags and properties using one or two keywords for optimization purposes.

But that’s just the tip of the iceberg. Below are a few additional channels to a complete web presence optimization strategy. You can learn more by visiting WebPresenceGroup.net, particularly the website’s recent article on how to create a web presence optimization strategy for your company.

Social Media Marketing

In order to maximize your online presence, you should start building and optimizing your web presence. Social media influence has a huge impact on a business’s web presence in many ways. The greater the audience, the more the likelihood that you’re content will gain more exposure. A business with more exposure will build awareness and grow its brand. Besides, generating more likes and tweets improves a business’s SEO ranking.

Gathering data and feedback on products and services increases inbound quality traffic to web properties hence bringing value to a business. You can easily build your brand by investing in social media advertising.

PPC Advertising

PPC advertising is an excellent way of capturing quality search engine exposure for keywords that generate profitable web traffic. Businesses should create PPC advertising accounts and optimize them. PPC advertising offers a great supplement to organic SEO and maximizing search visibility.

Blogging

Although it is commonly overlooked, blogging can be used by website owners to establish their identity. The blog should be updated regularly so that readers can have something new to read every time they visit. The blog should be integrated into a website and should follow the design of the rest of the website. For a blog to serve its purpose, it must be interesting for visitors so that they can subscribe to the blog and follow posts. This will help to build a community around a business.

Newsletters

Newsletters are essential in building leads. In order to optimize your web presence, design a relevant newsletter and pin it on your website. There are countless tools available online to send mails to subscribers. It’s important that you get one that fits into your scheme of things and budget. Make use of the newsletter to send your customers news and information about new products and any other worthy information.

Other Forms of Content Marketing

Content marketing is a very effective channel to attract quality leads by creating and promoting exceptional and highly-relevant content. It is actually the voice of businesses’ web presence optimization strategy as it offers boundless possibilities to strengthen a business’s creativity and build greater brand awareness.

Overall, web presence optimization provides businesses with global presence. A business that successfully increases their web presence stands more chances of tapping into new regions and demographics leading to growth opportunity and maximization of interactive feedback.

3 Ways to View SEO & Internet Marketing Differently

For any business in today’s digital marketing age, having an prominent online presence is vital to grow and succeed. In essence, when your web presence thrives, so does your business.view web presence optimization seo differently

In the last decade, most businesses have become fixated on SEO and other basic forms of Internet marketing and online advertising. But now, many companies are starting to realize the important of a building more comprehensive strategies that focus on optimizing a web presence through many channels.

To help paint the picture of what a more all-inclusive web presence optimization strategy looks like, below we outline three ways to view SEO, and Internet marketing as whole, a little differently.

1. Content Marketing + Social Media Marketing

Social media marketing is very important in internet marketing because of the fact that it helps build customer loyalty, which in turn leads to the generation of more sales. Social media marketing allows customers of your business to easily engage through a platform that they already use which helps in the successful building of your business on the web.

channels for social web presence optimizationVarious social media platforms include: Facebook, Twitter, Instagram and LinkedIn to mention a few. Despite the fact that businesses are different and thus, they require different social media platforms, social media platforms such as Facebook and Twitter are common to nearly every business that exists. This is because they allow you to promote your business in every way that is, through news posts, videos and photos and also effectively interact with your clients as well as potential clients.

In addition to social media marketing, content marketing is very important because you have to come up with the best content that you will share on social media platforms which will strategically help to build your audience and establish a powerful brand. The more engaging and socially-favored your content is, the larger the audience you will build and the stronger your brand will continue to grow.

2. Defining Your Business’ Web Presence

The second approach to internet marketing is through the establishment of a web presence. In order to promote your business and build a powerful audience in internet marketing then you should ensure that your business has web presence through many different online channels.

The website for your business can be as simple as possible so long as it contains all the necessary information that clients and potential clients would need to know about your business. But moreso, focus on establishing other web properties like social media profiles, directory listings, micorsites, and guest blogging relationships.

Web presence optimization leads to the generation of a large customer base and a stronger brand of your business. The content of your website should contain all the necessary information in the most unique and creative way possible as this will lead to successful web presence optimization. This in turn leads to a great increase in the generation of sales of your business.

3. Search Marketing + Web Presence Optimization

In SEO and Internet marketing, web presence optimization involves search marketing channels in the sense that the website you create for your business should be easily found in search engines (via organic SEO and PPC advertising.) This can help you establish a large customer base and hence an increase in the generation of sales. Statistics have proven that about 90% of customers in the market use search engines to find out more information about a certain product.

There’s no doubt that SEO and other search marketing and online advertising channels will help your business thrive. However, to actualize the full potential behind your strategies, embrace a the comprehensive and all-encompassing approach of web presence optimization. For more insights on web presence optimization strategy and services, visit www.WebPresenceGroup.net