Most ecommerce site marketing teams encounter difficulties when it comes to earning top ecommerce SEO rankings in the search engines. Not only are the product-related keywords highly competitive, but Google’s shopping listings and PPC ads occupy a considerable chunk of real estate.
As a result, most e-retailers seek the help of ecommerce SEO experts and service providers to assist in their endeavor to become more visible in Google search. As many ecommerce marketing teams scout for legit providers to outsource ecommerce SEO services, it’s vital to have the right mindset and approach to find the ideal SEO specialists.
Preface: Understand the Nature of Ecommerce SEO
The “how much?” mentality when looking for a good service provider can sometimes be disastrous. Instead, ecommerce site owners seeking good SEO assistance need to concentrate on the qualities and standards of their prospects.
There are many self-proclaimed ecommerce SEO specialists that range from elite experts who know their stuff to sheisty keyword stuffers. If you are an e-retailer and you are considering hiring an ecommerce service provider to help in your organic engine search marketing ventures, you will want to know and understand what really defines quality ecommerce SEO service providers who are click centric to your customers needs. Below are the most important yet general questions you should take into account when scouting for a good ecommerce SEO company.
1. Can the Company Provide an Ecommerce SEO Site Audit?
Before investing in any ecommerce SEO service provider, one the most important questions you have to ask the company is if they provide ecommerce SEO site audit services. Some companies provide free SEO audits as an initial means to analyze how they can assist you with your goals and strategies while some will perform the audit for a fee.
Regardless of your options, getting a thorough and professional ecommerce SEO site audit will assist you ensure that your investment in an SEO service provider yields maximum ROI. You have probably heard of the term “information is gold.” When it comes to putting together an effective plan for ecommerce SEO, this could be nothing further from the truth. Receiving the insights and information provided by an SEO audit will arm both you and your team with the right knowledge of what is really needed.
If your business’ internal marketing department is SEO savvy, auditing will help reveal the opportunities and weaknesses that the department needs to address. What you learn from the audit report is ultimately the gold. With the awareness and information provided from the SEO audit report, you will have a better understanding of what really needs to be done. You can also leverage your knowledge to pinpoint if the company is qualified ,understands where your website stands and what needs to be done to accomplish your site’s goals.
2. How Does the Ecommerce SEO Company Generate Links?
Link building is a very crucial aspect of SEO. You cannot have your site ranked highly without in-bound links. But there is the negative side of link building. Before entering into an agreement with a SEO service provider for link building services, make sure that their SEO services are white hat and ethical. You can even ask them where they will get links for your business.
3. Is Social Media Included With Ecommerce SEO Services?
Successful SEO campaigns rely on being social. Without social media, your website’s ranking potential is diminished. Google’s algorithm is evolving towards being socially inclined especially when it comes to webpages ranking. Social signals, such as Facebook Shares/likes, Pins, Google +1’s,Tweets and LinkedIn Shares, are having a major impact on SEO practices and keyword rankings in general.
Due to this, developing a relevant and loyal audience on social media is very important for ecommerce SEO success. Respectable and high-quality SEO service providers should have dedicated social media experts to manage such efforts. These three questions should not miss on your bullet point list to ask your potential Ecommerce SEO services provider.