As the decade slowly elapse, revolution in the e-commerce world has in no doubt risen to heights. According to a reputable statistics research body, 72% of most adults buy products online.
So if you own an e-commerce site, below are are 10 effective tips to enable you survive and thrive in a competitive digital marketplace.
1. Minimize delivery charges
Sometimes the deals may be quite unreasonable but when it comes to the shipping charges, the deal becomes somewhat disheartening. If you are an e-commerce site owner, you may be relying on those shipping charges to add up on your marginal sales but do not forget it could also be a very sure way of repulsing your customers.
Free unconditional shipping is one of the most crucial elements in deciding on making a purchase through a website. If it proves to be a hustle in providing free shipment, you may instead opt for trying to cut out on the charges and offering the least possible charges in an effort to increase on the profits.
2. Define your USP and make it known
The first step for your business is to get familiar with your niche, demographic and the Unique Selling Point (USP). The sole purpose of an USP is to not only align and describe your particular product, but also to help you target a particular audience of your choice; hence attracting more buyers and consequently increasing on your sales. When determining a USP there are two questions you need to ask yourself, what makes you different from your close competitors? And why would a customer go for your shop and not that of your competitors?
If you can comfortably answer the above, then the answers serve to be your USP. When determining all this it is wise to keep in mind the needs of your customer; therefore, let them know about your USP early enough.
3. Give reassurance and transparency
Rules and regulations governing e-commerce stores always ensure that any online business gives accurate information of their products and gives correct business information. However, this does not guarantee unwarranted trust from a client therefore; include content which has answers to queries.
For example, queries over deliveries, returns and perhaps cancellations. The purpose of this is to ensure that you present yourself as an honest, open and very upfront e-commerce business. Create a forum of the Frequently Asked Questions (FAQs) where a buyer may navigate quickly before landing into any decisions.
4. Opt for secure and safe payment options
Any e-commerce site should have secure and safe payment options achieved by either PayPal, credit cards, bank details or the rest of the payment options. Customers will always have that tendency of making purchases only after they are sure they have trusted and secure options of payments.
On your webpage, display clearly the payment options that you use to give your customers reassurance and also it would be advisable to provide a wide range of payment options to accommodate everyone.
5. Reduce extra steps/clicks
This means that for some customers they may find it tedious going through on those extra stages just to get what they want. Online purchases generally are to help visitors access on the commodities they require through minimal clicks. The only way out would be to provide either “guest” options or any other express options that will capture the attention of your customers. A good audit of your e-commerce site will help to ensure this is aligned.
6. Be consistent on carts that were abandoned
This occurs when customers bail out and refuse to get committed to the sales even though they had already placed orders on the carts. Following up on such carts helps get a hold of the sales as the customer on the other hand is still intending to buy.
Create that follow-up email; customize it so that it contains specific highlighted offers and products or services so as to encourage your customers to retake on the purchases they had abandoned earlier.
Alternatively, you may opt in providing the shortest link that takes you directly to what had been abandoned earlier. This enables the customers to only click and they are directed back into where they had earlier left off at.
7. Provide a live chat option
Lacking personal interaction with your customers makes your business come across as somewhat impersonal. And this may repulse your customers therefore; provide a prompt contact where you can be reached.
You can achieve this by providing your telephone and email address through which all customer queries can be asked and answered through. You should also work to show your customer that you are pleased when they called you and always be courteous.
8. Be photogenic with your products
Use exemplary photos that should try and curb the cons of the customer not being able to touch your product. Photos also provide the best impressions and decorations that can be zoomed to give that clear picture. This gives the customer that feeling of realism and makes them scrutinize the minute details hence they may opt to buy your product.
9. Encourage reviews from your customers
These reviews have benefits like for instance through e-commerce Search Engine Optimization (SEO) and still they create unique quality content that helps you display your quality content. Provide site link extensions that where your customers can provide their reviews.
10. Learn to give an estimated time of delivery and return time
This gives the customer a felling of assurance and trust that the product will soon arrive. Delayed deliveries may tend to repulse your customers making them opt for your competitors. Give your customers confidence by providing information on your standard delivery times. Furthermore, reinforce your message by providing estimated delivery times.
In conclusion, it would not only be a wonderful idea but also a wise idea to follow the above strategies to improve on your e-commerce site so as to yield the very best end products.