Month: December 2015

3 Essential Local SEO Tips for Plastic Surgeons

SEO strategies of yesteryears are rapidly careening to obsolescence as new and more effective strategies are defining current best practice. For plastic surgeons, there is fierce online competition in Google search as more and more surgeons realize the immense opportunities that lie with a solid SEO strategy.seo tips plastic surgeons

According to various studies, a little over 74% of patients confess that they found their plastic surgeon online. That, goes a long way to reassure anyone that SEO for plastic surgeons is hardly different from most small businesses.

If you have a local plastic surgery practice, target patients in your are will likely go online to scour for the best plastic surgeon they can find to meet their needs. While standard SEO strategies remain consistent, there are many new opportunities to grow an online brand, which can result in greater SEO performance for surgeons. Below are some of these SEO strategies that are proven effective for optimized surgeons.

Content Marketing

As a plastic surgeon you probably understand that before people commit to use your service, especially in any form of surgery, they need to have detailed information pertaining to your practice, your competence, and detailed treatment descriptions.

They may also need to watch a few informational videos before making the ultimate decision. That is because plastic surgery is essentially a very weighty decision. If your site is a reputable source of online information regarding plastic surgery treatment, prospective patients will trust you enough to book appointments with you.

If you do very informational blog posts, create amazing videos and tantalizing eBooks, you are on the right path towards sharing important information that will consequently promote your plastic surgery services. For instance, a study recently found out that simply sharing relevant photos in social media resulted in a 31% rise in requests for plastic surgery.

Review Generation

In other industries, clients will find you as a result of referrals. That is not the case with plastic surgery. Plastic surgery patients are most likely to find their surgeon more as a result of independent research rather than referrals. Therefore, with vast numbers of people scouring online for reviews of plastic surgeons, it is good for any plastic surgeon worth his salt to adeptly manage their online reputation by strategizing on the means of getting flattering reviews.

To bolster the importance of good reviews towards garnering clients, a research conducted by Pew Research Center found out that 30% of internet users refer to online reviews of healthcare providers and treatments.

Further, as per a Healthworks Collective Research, 26% of patients use consumer-generated reviews to make their decisions on whether to book an appointment or not. Thus, online reputation management for plastic surgeons is important as many patients will trust the online reviews and experiences of other people. A high volume of positive Google reviews can also translate to better SEO for plastic surgeons.

Social Media Marketing

There are numerous social media sites that exist and the list keeps growing each day. As the social media sites increase, so does the number of users. According to a fairly recent research, 72% of internet users are active on the social media. In short, social media channels are one of the quickest and easiest ways to cultivate a web presence.

As a result, it is important for any plastic surgeon to keep up with the current trends and take advantage of the large clientele base that is accessible through different social media channels. Social media marketing, especially in Facebook, Twitter etc. generates a steady income for your surgery practice, increase your practice’s visibility, create a brand awareness and thus help your marketing efforts offline and online.

Walz Scale: An Innovator in Truck Scales & Load Management Systems

Walz Scale has set a high par when it comes to truck scales and load management systems. The company has a solid reputation for designing efficient, robust, and user-friendly truck load weighing systems, as well as various other forms of load management technology.walz scale logo

In addition, Walz Scale offers a reliable customer support service which helps customers with calibration, shipping, or any other needs that may arise while using weighing systems. This, combined with the company’s exceptional line of truck scales has made Walz Scale an innovator and leader in many industries.

Types of Truck Scales by Walz Scale

There are various types of truck scales offered by Walz Scale. Each of these models has unique benefits and are suitable for various applications. Good examples of truck scales offered by Walz Scale include: On-board Truck Scales, Portable Truck Scales, and Load Volume Scanners.

On-board Truck Scales

Today, a wide majority of industries and organizations are shifting to on-board truck scales for measuring the amount of assets transported by trucks. On-board weighing systems are unique in that they are integrated as part of the truck.

on board truck scales

These scales come with sensors which display the weight being carried by the truck. Therefore, such systems process real-time data at any time. Firms which use on-board weighing scales include: agricultural producers and farmers (used as ag scales,) construction, mining, chemical and waste management industries.

Wheel Weighers & Portable Truck Scales

Wheel load weighers are ideal for firms or operators who are always on-the-go. These systems are ergonomically designed for weighing in harsh conditions and facilitate mobility. To ensure that they are robust in every way, Walz Scale constructs heavy-duty wheel load weighers using aluminum and steel.portable truck wheel axle weighers

The HDAW series portable truck scales are compatible with heavy duty vehicles. They come with two weighing pads, a digital weighing terminal and access ramps. Operators find it easy to use portable truck scale systems offered by Walz Scale due to the following features:

  • Multiple truck scale designs.
  • Mobile truck axle scales.
  • Fully software-integrated portable wheel axle weighers.
  • Portable truck axle and wheel weigher units.

Lastly, portable truck load systems are very useful in operations such as logging, sand, construction and demolition where job sites keep changing. Various models of wheel weighers include; AXW 30T, AXW 45T and AXW 95T.

Load Volume Scanner

This is another innovative truck load weigher developed by Walz Scale, however it doesn’t actually weigh trucks. Rather it scans the truck loads using laser scanning technology. Volumetric load scanners generate real-time volumetric data that can converted in weight metrics. By simply scanning the load at the back of the truck, load volume scanner automatically calculates the total weight of the assets transported.

For this scanner to work, trucks must first be scanned while empty. The system then stores these empty load scans. While loaded, these truck scales will then compared the current weight to the one present in order to calculate the weight of the material transported.

Advanced load scanners from Walz Scale are comprised of a mounting hardware, 3D laser scanners and a laptop/PC. Some standard features of this system include:

  • Ability to scan dynamic trucks.
  • High definition 3D images.
  • Low maintenance.
  • Simple installation.
  • Accurate calculations which can be printed in real-time.

The main reason as to why Walz Scale designed the pay load volume scanner is to enable operators to weigh in-motion trucks. Further, Payload pro Operating System is compatible with a wide range of platforms including mobile devices, iOS and Windows.

Walz Scale also offers various scales for rent designed for operators who don’t desire to purchase portable weighers. Any truck scale offered by Walz Scale is robust, efficient and user-friendly in every way.

10 Ways to Optimize Your E-commerce Site from All Angles

As the decade slowly elapse, revolution in the e-commerce world has in no doubt risen to heights. According to a reputable statistics research body, 72% of most adults buy products online.e-commerce optimization
So if you own an e-commerce site, below are are 10 effective tips to enable you survive and thrive in a competitive digital marketplace.

1. Minimize delivery charges

Sometimes the deals may be quite unreasonable but when it comes to the shipping charges, the deal becomes somewhat disheartening. If you are an e-commerce site owner, you may be relying on those shipping charges to add up on your marginal sales but do not forget it could also be a very sure way of repulsing your customers.

Free unconditional shipping is one of the most crucial elements in deciding on making a purchase through a website. If it proves to be a hustle in providing free shipment, you may instead opt for trying to cut out on the charges and offering the least possible charges in an effort to increase on the profits.

2. Define your USP and make it known

The first step for your business is to get familiar with your niche, demographic and the Unique Selling Point (USP). The sole purpose of an USP is to not only align and describe your particular product, but also to help you target a particular audience of your choice; hence attracting more buyers and consequently increasing on your sales. When determining a USP there are two questions you need to ask yourself, what makes you different from your close competitors? And why would a customer go for your shop and not that of your competitors?

If you can comfortably answer the above, then the answers serve to be your USP. When determining all this it is wise to keep in mind the needs of your customer; therefore, let them know about your USP early enough.

3. Give reassurance and transparency

Rules and regulations governing e-commerce stores always ensure that any online business gives accurate information of their products and gives correct business information. However, this does not guarantee unwarranted trust from a client therefore; include content which has answers to queries.

For example, queries over deliveries, returns and perhaps cancellations. The purpose of this is to ensure that you present yourself as an honest, open and very upfront e-commerce business. Create a forum of the Frequently Asked Questions (FAQs) where a buyer may navigate quickly before landing into any decisions.

4. Opt for secure and safe payment options

Any e-commerce site should have secure and safe payment options achieved by either PayPal, credit cards, bank details or the rest of the payment options. Customers will always have that tendency of making purchases only after they are sure they have trusted and secure options of payments.

On your webpage, display clearly the payment options that you use to give your customers reassurance and also it would be advisable to provide a wide range of payment options to accommodate everyone.

5. Reduce extra steps/clicks

This means that for some customers they may find it tedious going through on those extra stages just to get what they want. Online purchases generally are to help visitors access on the commodities they require through minimal clicks. The only way out would be to provide either “guest” options or any other express options that will capture the attention of your customers. A good audit of your e-commerce site will help to ensure this is aligned.

6. Be consistent on carts that were abandoned

This occurs when customers bail out and refuse to get committed to the sales even though they had already placed orders on the carts. Following up on such carts helps get a hold of the sales as the customer on the other hand is still intending to buy.

Create that follow-up email; customize it so that it contains specific highlighted offers and products or services so as to encourage your customers to retake on the purchases they had abandoned earlier.

Alternatively, you may opt in providing the shortest link that takes you directly to what had been abandoned earlier. This enables the customers to only click and they are directed back into where they had earlier left off at.

7. Provide a live chat option

Lacking personal interaction with your customers makes your business come across as somewhat impersonal. And this may repulse your customers therefore; provide a prompt contact where you can be reached.

You can achieve this by providing your telephone and email address through which all customer queries can be asked and answered through. You should also work to show your customer that you are pleased when they called you and always be courteous.

8. Be photogenic with your products

Use exemplary photos that should try and curb the cons of the customer not being able to touch your product. Photos also provide the best impressions and decorations that can be zoomed to give that clear picture. This gives the customer that feeling of realism and makes them scrutinize the minute details hence they may opt to buy your product.

9. Encourage reviews from your customers

These reviews have benefits like for instance through e-commerce Search Engine Optimization (SEO) and still they create unique quality content that helps you display your quality content. Provide site link extensions that where your customers can provide their reviews.

10. Learn to give an estimated time of delivery and return time

This gives the customer a felling of assurance and trust that the product will soon arrive. Delayed deliveries may tend to repulse your customers making them opt for your competitors. Give your customers confidence by providing information on your standard delivery times. Furthermore, reinforce your message by providing estimated delivery times.

In conclusion, it would not only be a wonderful idea but also a wise idea to follow the above strategies to improve on your e-commerce site so as to yield the very best end products.

Top 5 Businesses for Land Pride Parts Online

When shopping for Land Pride parts online, the quality and accuracy of the product, along with the level of customer services, is key to getting what you need in a timely manner. If you need Land Pride parts, consider these online stores. Each of these online stores offers a huge selection of parts with great customer service. When customers search for Land Pride parts for sale online, these online stores are solid places to go.

Land Pride Parts Online

German Bliss

German Bliss has one of the largest inventories of Land Pride parts online. The company has been in operation for the last 75 years in Central Illinois. They are your go-to store whenever you need any Land Pride equipment or replacements parts and blades.

German Bliss is known to stock hard to find parts, particular for obsolete Land Pride equipment that’s no longer manufactured. They have a variety of Land Pride parts for many types of equipment, from aerators and all-purpose seeders, to compact drills and Land Pride rotary cutter parts, among others. The beauty of shopping from German Bliss is that their return policy works for and never against the buyer and their shipping services are speedy. Additionally, they offer low interest financing to enable their customer to buy parts they need.

Discount Online Parts

Discount Online Parts has been in operation since 2008. It is operated in Johnson, Tennessee. They sell aftermarket lawn mower, concrete saw, chainsaw parts of more than 110 brands. They have managed to stay at the forefront of Land Pride parts online market thanks to the quality of their products and their awesome services. True to their name, they have some of the most competitive prices for online aftermarket parts. The store prides on the premium quality customer services and satisfaction.

Townline Equipment

Townline Equipment offers you high quality Land Pride parts you would expect from a company that has been in operation since 1971. The store stocks new and used Land Pride parts and serves New Hampshire, Vermont, New England and eastern New York. Townline Equipment has a large collection of Land Pride OEM parts in Pittsford Vermont. They stand by their products, their services and their customers. To this end, you can expect premium level customer services and guarantee of quality services. Lastly, they keep their parts maintained to ensure quality is maintained. If you are an amateur in Land Pride equipment and machinery services and parts, Townline will offer you the advice and support you need.

Georgia Equipment Company

Georgia Equipment Company is a one-stop shop for ag and lawn mower parts. They have been in operation since 2000. Over this period, the company has been able to stock new and used parts for more than 30 lawn mower brands including Land Pride. The good thing about shopping Land Pride OEM parts from Georgia Equipment Company is that you can be assured of finding any part you are looking for. If you cannot find the part you are looking for, you can leave your order and they will get it for you. They stock all parts from air filters, cables and carburetors to tires, fuel pumps and weed eater lines.

AgriStore USA

AgriStore USA prides in their wide collection of parts. They sell 3-point linkage parts, chainsaw grinders, hay, tillage and cutting parts, hydraulic components, tractor parts, tractor seats and PTO shafts among others. You can also make an order for Land Pride equipment and machinery parts you do not see online and they will get them for you. AgriStore USA has a simple website that makes it easy for customers to search for parts they need. Their search criteria allows you to search an item in terms of brand, model and part number. Their prices are competitive.