SEO strategies of yesteryears are rapidly careening to obsolescence as new and more effective strategies are defining current best practice. For plastic surgeons, there is fierce online competition in Google search as more and more surgeons realize the immense opportunities that lie with a solid SEO strategy.
According to various studies, a little over 74% of patients confess that they found their plastic surgeon online. That, goes a long way to reassure anyone that SEO for plastic surgeons is hardly different from most small businesses.
If you have a local plastic surgery practice, target patients in your are will likely go online to scour for the best plastic surgeon they can find to meet their needs. While standard SEO strategies remain consistent, there are many new opportunities to grow an online brand, which can result in greater SEO performance for surgeons. Below are some of these SEO strategies that are proven effective for optimized surgeons.
As a plastic surgeon you probably understand that before people commit to use your service, especially in any form of surgery, they need to have detailed information pertaining to your practice, your competence, and detailed treatment descriptions.
They may also need to watch a few informational videos before making the ultimate decision. That is because plastic surgery is essentially a very weighty decision. If your site is a reputable source of online information regarding plastic surgery treatment, prospective patients will trust you enough to book appointments with you.
If you do very informational blog posts, create amazing videos and tantalizing eBooks, you are on the right path towards sharing important information that will consequently promote your plastic surgery services. For instance, a study recently found out that simply sharing relevant photos in social media resulted in a 31% rise in requests for plastic surgery.
In other industries, clients will find you as a result of referrals. That is not the case with plastic surgery. Plastic surgery patients are most likely to find their surgeon more as a result of independent research rather than referrals. Therefore, with vast numbers of people scouring online for reviews of plastic surgeons, it is good for any plastic surgeon worth his salt to adeptly manage their online reputation by strategizing on the means of getting flattering reviews.
To bolster the importance of good reviews towards garnering clients, a research conducted by Pew Research Center found out that 30% of internet users refer to online reviews of healthcare providers and treatments.
Further, as per a Healthworks Collective Research, 26% of patients use consumer-generated reviews to make their decisions on whether to book an appointment or not. Thus, online reputation management for plastic surgeons is important as many patients will trust the online reviews and experiences of other people. A high volume of positive Google reviews can also translate to better SEO for plastic surgeons.
Social Media Marketing
There are numerous social media sites that exist and the list keeps growing each day. As the social media sites increase, so does the number of users. According to a fairly recent research, 72% of internet users are active on the social media. In short, social media channels are one of the quickest and easiest ways to cultivate a web presence.
As a result, it is important for any plastic surgeon to keep up with the current trends and take advantage of the large clientele base that is accessible through different social media channels. Social media marketing, especially in Facebook, Twitter etc. generates a steady income for your surgery practice, increase your practice’s visibility, create a brand awareness and thus help your marketing efforts offline and online.